China

In 2022, there was a noticeable increase in consumer interest in fortified/functional hot drinks, due to the significant health and wellness benefits they offer. These hot drinks provide a convenient way for individuals to incorporate beneficial…

Notwithstanding the decline in the birth rate and the contraction in the infant population, which has had a direct negative impact on categories such as milk formula, it has not depressed demand for upgraded consumption in paediatric consumer health.…

The foodservice channel has seen something of rollercoaster in China in recent years. First came a significant decline in 2020, when COVID-19 first hit the country. This was followed by a strong recovery in 2021, when China seemed to have the…

With the lifting of China’s “zero Covid” policies, local consumers have been gradually returning to their regular lifestyles. As they resume normal routines, the time spent at home is decreasing, resulting in declining retail volume sales of fish and…

Retail volume sales of small cooking appliances are expected to decline by a high single-digit rate in 2023. In the post-pandemic era, demand for small cooking appliances has weakened further, mainly because consumers are cooking less at home. With…

Retail volume sales of personal care appliances are set to rebound slightly in 2023, after seeing a couple of years of decline, thanks to the increasing demand for personal care post-pandemic. As all pandemic restrictions were lifted at the end of…

Entering 2023, the easing of COVID-19 restrictions boosted consumer confidence instantly, as people were able to travel with peace of mind, without the fear of being put into arbitrary lockdowns. However, the prospects for the housing market have…

Desktops and laptops in China are expected to witness a decline in retail volume sales in 2023, due to several factors. The prevailing economic downturn, coupled with high inflation, has resulted in reduced disposable incomes for consumers, impacting…

Fuelled by a significant rise in volume sales of split air conditioners, air treatment products in China is set to return to growth in 2023, after seeing a single-digit decline the year before. However, air purifiers is set to maintain a significant…

Meals and soups is set to see a noticeable slowdown in its retail current value growth rate in 2023 compared with 2022, and is expected to turn to retail volume decline. The primary reason for this is the removal of the zero-COVID policy, which has…

As of July 2023, 10 pre-paid card issuers had had their payment clearing license revoked, according to PBOC (People’s Bank of China). In fact, the majority of these issuers voluntarily cancelled their licenses, affected by stringent government…

The resumption of offline activities and offline traffic is bringing back the buzz for nurturing products (also known as “yang sheng”), a major component of herbal/traditional dietary supplements. COVID-19 restrictions weighed down sales of…

With advances in technology regarding multi-functional in-vehicle systems, the improvement of industrial policies, and consumers’ increasing demand for in-car entertainment equipment, the penetration of pre-installed in-car entertainment has grown,…

Amidst heightened awareness amongst Chinese consumers of the adverse effects of excessive sugar consumption, the rise of low sugar and no sugar claims is evident across various product types, particularly staple foods. Within baked goods, traditional…

With the end of the zero-COVID policy towards the end of 2022, China’s consumer landscape has undergone a gradual transition back to normalcy. While 2023 experienced a temporary dip in sales of apparel and footwear, influenced by both COVID-19 and…

Being a mature product, soy drinks registered fairly modest growth in retail current value terms in 2023. This was driven primarily by price adjustments made by leading players such as Zuming and Vitasoy, due to rising costs of soybeans and labour,…

Retail sales of butter saw accelerated growth in current value terms in 2023. Growth was boosted by the lifting of pandemic-related measures, which saw a revival in offline consumption, combined with an enhanced consumer awareness of Western cuisine.…

Overall, home laundry appliances is set to experience another year of single-digit retail volume decline in 2023, driven by the sluggish performance of the leading category in terms of volume sales, automatic washing machines, as well as…

Retail sales of drinking milk products experienced modest growth in current value terms in 2023, following a decline in the previous year. The latter was primarily due to the impact of the COVID-19 outbreak and the government’s zero-COVID policy,…

On the one hand, toilet paper has become more prevalent in public spaces in China, including shopping centres, restaurants, hotels, airports and railway stations. This is, in part, a result of the government-led “toilet revolution” which aims to…