China

Wearable electronics is seeing small positive volume sales in 2023. 2022 was a hard year for almost all consumer electronic categories in China, as the government’s tightened pandemic control measures, thus limiting economic activities. Wearable…

Mobile phones is still struggling to recover from the aftermath of the pandemic impacts in 2023. 2022 marked a historic year when sales for mobile phones in China underwent a double-digit decline in volumes sold, amounting to less than 290 million…

Flexible plastic is the industry standard for the packaging of processed meat and seafood products, as it is seen as a cost-effective way to keep products fresh and safe, with it commonly being used with vacuum packing. This packaging format provides…

In 2023, as local consumers return to more normal lifestyles, total volume sales of starchy roots are starting to recover from the previous year’s disruptions when pandemic-related restrictions in China were still in place, which negatively impacted…

The majority of Chinese consumers try to positively impact the planet, leading to a rise in Meat Avoidance, with most of these consumers willing to pay more for sustainable products. As such, the largest industry of Dairy Products and Alternatives is…

In 2022, due to the COVID-19 pandemic and the corresponding lockdown measures, which affected consumers’ in-store shopping, and led to disruptions in product transportation for e-commerce platforms, sweet spreads experienced retail volume and current…

In 2023, retail current value sales of breakfast cereals are expected to return to growth after decline in 2022. However, value growth is set to be negligible, and retail volume sales are set to see a slight decline, partly due to the return to…

Baked goods is set to return to growth in retail volume and current value terms in 2023. In this year, leavened bread, which is the main category within bread, is set to see mid-single-digit retail current value growth in China, mainly driven by the…

Leading up to 2022, the Chinese market exhibited a scarcity of options within dairy free ice cream, with minimal sales activity. However, the landscape underwent a notable transformation in 2022, emerging as a pivotal year, characterised by…

While the COVID-19 pandemic control measures have eased, and logistics and offline consumption have rebounded, it is anticipated that in 2023, both the retail value and volume sales of cheese will continue to experience a double-digit decline. This…

Even after seeing exceptional current value growth in 2022, it is anticipated that analgesics will continue to experience double-digit growth in 2023. This can primarily be attributed to the substantial increase in COVID-19 cases in China starting…

Travel sales in China are set to strongly rebound in 2023, following the lifting of COVID-19 restrictions in the country and the reopening of the border to inbound arrivals. In terms of domestic tourism, volume is predicted to recover faster than…

In 2022, the COVID-19 pandemic hit China hard, forcing almost all parts of the country into partial or total lockdown on various occasions. As a consumer appliances category relying significantly on professional installation services, dishwashers…

Despite the downturn in retail current value sales in 2022, which can be attributed to the impact of pandemic-induced restrictions, the alleviation of such measures in 2023 is poised to herald a resurgence for hosiery, culminating in a notable…

After the lifting of the zero-COVID policy and the subsequent relaxation of pandemic-related restrictions at the beginning of 2023, the restoration of logistics and a resurgence in offline consumption was seen. This, in turn, is set to catalyse a…

Consumer health in China recorded high single-digit current value growth in 2022, mainly due to the COVID-19-related sales surge for OTC products, and this growth trend is set to continue in 2023, mainly due to rising health awareness. In terms of…

Air travel appears to be experiencing robust momentum in China as regulations have moved away from lengthy pandemic-related restrictions of the past three years, benefiting both domestic and international airlines. Ticket prices could remain…

In 2023, consumer electronics in China is set to experience another year of overall decline as the country stumbles into its long-due post-COVID-19 recovery. The good news for consumer electronics manufacturers is that supply side constraints have…

After a year of decline due to the pandemic in 2022, traditional toys and games in China saw a rebound to growth in current value terms in 2023. Dolls and accessories experienced a relatively high value growth rate in 2023, in the high single digits.…

In 2023, overall health and beauty specialists saw a steady increase in current value terms and in terms of outlet numbers compared with 2022 in China. Positive current value growth was achieved across all channels, including pharmacies, despite the…