The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in China.
In 2023, total value sales of home insecticides continued to decline in current terms. This was a result of various factors, including weather, government policies and changing lifestyles. Hot weather prevailed in many parts of China from early June…
In 2023, retail value sales of laundry care in China saw moderate growth. Overall demand for new purchases has slowed down in the post-pandemic era, because stockpiling consumers need to consume laundry care products that they stocked up during the…
Despite the anticipated recovery in commercial activities in 2023, following the easing of COVID-19-related restrictions in China, sales of polishes experienced another year of only moderate value growth, while volume sales declined. This was mainly…
COVID-19 strengthened Chinese public hygiene awareness and drove surface care sales, with double-digit growth in retail sales value in 2022. In 2023, with the end of COVID-19 restrictions in China, surface care product growth slowed to a…
While the COVID-19 pandemic has ceased to be prominent, as the Chinese government announced it would remove most pandemic-related restriction in late 2022, consumer awareness around keeping their homes safe and hygienic remains significant, leading…
On the one hand, toilet paper has become more prevalent in public spaces in China, including shopping centres, restaurants, hotels, airports and railway stations. This is, in part, a result of the government-led “toilet revolution” which aims to…
Despite the overall economy rebound in 2023 with the lifting of pandemic restrictions and the resumption of offline activities, menstrual care continued its stable growth in 2023 as it is a very mature category in China with a high penetration rate…
Negatively influenced by pandemic and corresponding lockdowns in 2022, many couples were postponing their pregnancy plans due to wellness concerns and tight budgets. Meanwhile, despite the lifting of pandemic-related restrictions at the beginning of…
Both the volume and the value sales of retail adult incontinence registered a solid rebound in 2023, thanks to the lifting of pandemic restrictions and the resumption of offline activities. With the frequency of going out and travel back to normal,…
While the Chinese economy is slowly recovering from the COVID-19 pandemic, consumer confidence has not yet been restored. People are struggling in the face of a potential economic downturn and have cut down consumption of consumer goods across all…