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China

The world's most comprehensive market research on consumer produc...

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in China.

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Consumer Lifestyle

Consumer Types in China

Jun 2023

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

USD 1,475
Cities

China Cities Review

Jun 2023

With the lifting of containment measures, China's cities are experiencing economic recovery. Shenzhen and Guangzhou remain the most economically dynamic cities, while Hefei shows the highest potential for future growth. However, challenges for the…

USD 800
Strategy Briefing

Affordability, Value and the Cost of Living: Cities as Hubs of Consumer Spending

Jun 2023

Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…

USD 1,475
Country Report

Beauty and Personal Care Packaging in China

Jun 2023

Oral care packaging remained the largest beauty and personal care packaging category in China in 2022 in terms of retail unit volume sales. Squeezable plastic tubes, folding cartons and blister and strip packs are the main packaging formats used in…

USD 1,100
Strategy Briefing

China: Consumer Profile

Jun 2023

Ageing, urbanisation and generational shifts shape China's demographic landscape. The number of seniors is projected to witness a substantial increase by 2040 while life expectancy grows and birth rates remain at all-time lows. Being the largest…

USD 1,475
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