China

In 2023, video games in China exhibited a strong rebound, with a double-digit growth rate in current value terms. This resurgence can be attributed to several key factors. First, the normalisation of new game licenses in 2023 injected new vitality…

Vitamins enjoyed a surge in demand throughout the COVID-19 wave which started after the lifting of COVID-19 restrictions in December 2022, and lasted during the first half of 2023. Products with the purpose of immune support, such as vitamin C, which…

This visual report highlights the results of Euromonitor International’s 2021 Voice of the Consumer: Mobility Survey, including everyday transportation habits and attitudes of global consumers.

This visual report highlights the results of Euromonitor International’s 2022 Voice of the Consumer: Mobility survey, including the everyday transportation habits and attitudes of global consumers.

Overall wearable electronics in China is expected to see another year of low retail volume decline in 2024. Factors contributing to the decline in wearable electronics in 2024 include rising unit prices across categories, and the lengthening…

Despite the lifting of COVID-19 restrictions at the end of 2022, in 2023 consumers have not fully emerged from the shadow of COVID-19. Lingering health concerns and illness have led to an increased focus on health and immunity. This heightened…

In 2023, wine in China experienced declines in both total volume and total current value terms, with overall sales and revenue showing low single-digit decreases. Chinese consumers’ willingness to purchase and consume wine has decreased. In China,…

In 2023, the 3-year growth streak for general purpose wipes ended as emergent demands coming from the pandemic saw sharp decline and the growth pattern for the category returned to normal. While personal hygiene awareness is here to stay, Chinese…

With the end to the zero-COVID policy in the country, and the return to a more normal consumer environment, womenswear is expected to experience a substantial single-digit current value rebound in China in 2023, drawing close to the level of sales…

The report provides an overview of the global light vehicles industry which includes an assessment of market size, company shares and brand performance. It also identifies the five major trends which are shaping the future of the automotive industry.…

COVID-19 led to global automotive sales plummeting by 16% in 2020, as lockdowns curtailed business and consumer activity. Passenger vehicle sales will, however, recover and grow by 28% over 2020-2025. Shared mobility was also squeezed, with gross…

China has been investing significantly in its healthcare infrastructure, including hospitals and clinics, which has been positively impacting the demand for medical supplies, including wound care products. In 2023 overall, an intriguing phenomenon is…