China

Several years of current value decline were seen in direct selling in China during the pandemic, as the direct selling business model relies heavily on hosting meetings or gatherings to introduce products and recruit new sales personnel, which was…

Robust growth momentum was seen for discounters in China in 2023, with increases in both current value terms and in outlet numbers. This was driven by increasing economic uncertainty in the country, which led more Chinese consumers to seek products…

In 2022, the COVID-19 pandemic hit China hard, forcing almost all parts of the country into partial or total lockdown on various occasions. As a consumer appliances category relying significantly on professional installation services, dishwashers…

In 2023, retail value sales of dishwashing products in China, which encompass both automatic dishwashing powders and hand dishwashing liquids, saw moderate growth. There was, however, a slight drop in value sales of hand dishwashing, which was mainly…

Following the lifting of the COVID-19 lockdowns in 2023 and the return to normalcy, offline activities resumed, which is set to lead to a gradual slowdown in the decrease of the total dog population in 2024. However, future projections indicate a…

Retail sales of drinking milk products in China are expected to see a slight decline in current value terms in 2024, due to several compounding factors. For instance, the overall economic environment remains weak, therefore dampening consumer demand.…

In 2023, overall demand for retail edible oils in China has weakened compared with 2022, with the expected volume and current value declines in this year primarily driven by the resumption of normal activities post-pandemic. Towards the end of 2022…

Due to the easing of China’s COVID-19 lockdown policies at the end of 2022, consumer lifestyles are returning to greater levels of normality in 2023, resulting in declining retail volume sales of eggs and a rebound in foodservice volumes, although…

Energy drinks in China registered dynamic off-trade volume and current value growth in 2023, with growth rates exceeding those of most other soft drinks categories. Growth in energy drinks was driven by three main factors. The first was the recovery…

Tourist arrivals in China were seen to recover in 2023, despite global macroeconomic pressures such as high inflation and the rapid escalation of living costs. This was an improvement on previous years, when the pandemic prevented people from…