Market research on the alcoholic drinks industry. Standardised an...
Market research on the alcoholic drinks industry. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Despite the economic crisis, cider sales exhibited positive growth in Argentina in 2023. This growth was driven by an increasing number of consumers regularly choosing cider over sparkling wine and beer. Significant investments were observed from…
Cider/perry in Bolivia posted a decline in total volume sales in 2023, with demand contracting at the off- and on-trade levels after having increased at a robust pace in 2022. The downturn was mainly attributable to contraband trade, particularly the…
Cider/perry returned to growth in total volume sales in Brazil in 2023. It is important to understand consumer behaviour during times of high inflation in Brazil, including the inflationary situation from 2020, which continued, although to a lesser…
Cider in Chile experienced only low total volume growth in 2023, with increases for both channels. Climate change emerged as a significant factor hampering growth. The production of cider relies heavily on the cultivation of apples, and the category…
In 2023, demand for cider/perry declined in Colombia where consumption of cider is very low and by far the smallest of the five main alcoholic drinks categories. Most local consumers are not aware of this product, because of its limited availability…
Cider/perry continued to be a small product area in terms of value and volume in Costa Rica in 2023. Despite the economic conditions affecting the country, including high inflation in 2022 and most of 2023, cider/perry is in line with strengthening…
Consumption of cider/perry is low in the Dominican Republic and in 2023, it was even lower, with volume sales falling significantly. There was increased price sensitivity, as the economy spluttered, particularly in the first half of the year., and…
Cider/perry has a niche profile in Guatemala with it being sold mainly through modern retail channels, with only limited shelf space and visibility. Brands such as Arbor Mist, Eva and Wells have narrow portfolios of three to four flavours and have…
Despite the negative trend in overall alcoholic drinks consumption, cider/perry showed a slight total volume increase in Mexico in 2023, although growth was driven by off-trade sales, as on-trade sales turned to decline. Total volume growth was…
In a difficult year for alcoholic drinks in Peru, cider/perry was one of the few bright spots with the category seeing double-digit growth in total volume terms for the second year running. The main reason for this was due to the fact that the…