Cider/Perry

In 2023, cider and perry in Croatia continued their upward trajectory, surpassing 2019 volume sales in both the off-trade and on-trade channels. This resurgence was primarily driven by the return of open-air socialising, concerts, festivals, and…

2023 saw a decline in cider/perry sales in Estonia. Although cider remains a popular beverage in foodservice during the summer, economic uncertainty in 2023 caused sales to suffer. Sweet options like Fizz and Kiss lost ground as consumers became more…

Cider/perry has a niche profile in Guatemala with it being sold mainly through modern retail channels, with only limited shelf space and visibility. Brands such as Arbor Mist, Eva and Wells have narrow portfolios of three to four flavours and have…

Characterised by fruity flavours and lower alcohol content, cider/perry is gaining popularity in Kenya, especially among female and younger consumers who may be new to alcohol. Notable brands like Savannah Premium Dry Cider, Hunter’s Gold from Kenya…

Cider/perry in Romania has equally felt the impact of price increases and the high cost of living in 2023, as in other categories. However, volume growth rose slightly in the off-trade and on-trade, reflecting the increasing number of consumers loyal…

Cider/perry in Slovakia continued to decline at a rapid pace in volume terms in 2023, following the withdrawal of major brands, including Pivovary Topvar’s Kingswood, and Budejovicky Budvar’s Somersby cider, in the previous year. This resulted in…

Consumption of cider/perry is low in the Dominican Republic and in 2023, it was even lower, with volume sales falling significantly. There was increased price sensitivity, as the economy spluttered, particularly in the first half of the year., and…

Cider/perry grew well in Latvia during 2023 with the hot summer creating additional demand for this alcoholic beverage which is normally served very cold. Cider continued to gain back the losses incurred during the COVID-19 pandemic with the on-trade…

Volume sales of cider/perry plummeted in Lithuania during 2023 due to strong preference for alternatives. Consumers are put off from buying cider due to its high sugar content, a feature that even self-indulgent consumers tend to avoid. With…

In a difficult year for alcoholic drinks in Peru, cider/perry was one of the few bright spots with the category seeing double-digit growth in total volume terms for the second year running. The main reason for this was due to the fact that the…

In 2023, cider emerged as the fastest-growing category of alcoholic drinks in Slovenia. Its increasing popularity can be attributed to the well-known health benefits of its ingredients and the high number of apples produced locally. Consumers are…

Cider/perry gained momentum during the COVID-19 pandemic when local consumers stayed home due to fears around contagion. However, Taiwan reopened its national border in 2023, and with a resumption of travel and more opportunities to socialise outside…

Cider/perry saw slumping volume sales in Turkey in 2023, with both on-trade and off-trade volume in negative figures. This also shows a steep drop from the positive volume figures seen in both channels in 2022. Cider/perry is not the most popular…

Historically, cider/perry has struggled to establish itself in alcoholic beverages, primarily competing on price. This has led to its reputation as an economical, basic product available in large, accessible formats, lacking sophistication. As the…

Cider registered very healthy volume growth in in Kazakhstan 2023, as it pays off for local players that recently launched offerings. Up to now, cider has had a small foothold, with varying imported brands from various countries such as Russia,…

Due to inconsistent consumer demand in North Macedonia, cider/perry witnessed volatility in sales over the review period. In 2023, cider/perry sales bounced back amid growing demand with double-digit volume growth and even stronger current value…

Cider/perry returned to growth in total volume sales in Brazil in 2023. It is important to understand consumer behaviour during times of high inflation in Brazil, including the inflationary situation from 2020, which continued, although to a lesser…

Cider/perry saw modest total volume growth in Sweden in 2023. Within the off-trade, sales of cider were hit by the rise in popularity of hard seltzer and premium RTDs, as well as competition from other categories such as other sparkling wine and…

Cider/perry continued to be a small product area in terms of value and volume in Costa Rica in 2023. Despite the economic conditions affecting the country, including high inflation in 2022 and most of 2023, cider/perry is in line with strengthening…

The COVID-19 pandemic caused significant disruption to New Zealand’s hospitality sector for much of 2020 and into 2021 as the extremely strict approach taken to social distancing meant that cafés, restaurants and bars were required to remain closed.…