Market research on the alcoholic drinks industry. Standardised an...
Market research on the alcoholic drinks industry. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
As the appeal of cider/perry in Greece remained limited among the domestic population, the category’s performance was fairly flat in 2023, with only a marginal drop in total volume sales. Retail volume sales dropped moderately while on-trade volume…
Cider/perry saw significant growth in both total volume and current value terms in 2022, driven in large part by increasing demand from the younger generations of legal drinking age in Germany. This demand was influenced by the trends towards…
Although sales of cider/perry declined in total volume terms in 2023 the category actually reported a more stable performance than earlier in the review period. The main contributors to this slight improvement were the recovery of on-trade sales as…
Cider/perry sales in Finland registered a significant decline in volume terms in 2023, in the face of growing maturity and intense competition from other alcoholic drinks, such as beer, wine and RTDs. The beverage has traditionally been promoted as a…
2023 saw a decline in cider/perry sales in Estonia. Although cider remains a popular beverage in foodservice during the summer, economic uncertainty in 2023 caused sales to suffer. Sweet options like Fizz and Kiss lost ground as consumers became more…