Market research on the tobacco industry. Standardised and cross-c...
Market research on the tobacco industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.
Almost uniquely among fmcg industries, tobacco legislation is not simply a guiding element or a means of enforcing consumer standards but a central determining factor in the performance of tobacco markets. As the cumulative de-normalising impact of…
There was a slight increase in volume sales in cigarettes in Algeria in 2023, mainly due to population growth, with smoking prevalence falling slightly, particularly among men. Consistent tax increases over the review period dampened volume sales…
In 2023, amidst persistent inflationary pressures, consumer preferences in the area of cigarettes underwent a notable transformation in Cameroon. Affordability emerged as a paramount concern, prompting a discernible shift towards economically priced…
The market for cigarettes in Egypt witnessed a decline in volume terms in 2023, within a context of continuing economic uncertainty. Multiple devaluations of the Egyptian pound and a lack of foreign currency made it more difficult for tobacco…
Cigarettes only managed sub-decimal growth in volume terms in Kenya in 2023, while value is better supported by price hikes. One key reason for the low volume performance is because the tobacco industry in Kenya faces significant challenges stemming…
The post-pandemic rise in cigarette volume sales in Morocco ended in 2022, with the negative trend persisting throughout 2023 and only marginally positive growth see in 2024. The commission for the approval of the price of tobacco products in Morocco…
Cigarettes witnessed a deeper decline in volume terms, as the challenging economic conditions in Nigeria continued in 2023. High inflation limited purchasing power forcing consumers to cut back on cigarette consumption. The depreciation of the local…
Despite the growing demand for e-vapour products, and the declining revenue and volumes of cigarettes in South Africa, the latter category continued to represent the largest value share within tobacco in 2023. In understanding this demographic, males…
In 2023, cigarettes in Tunisia continued to see a decline in retail volume sales. The downward trend is driven by multiple factors. Firstly, prices of key brands like 20 Mars Gold and Marlboro Gold and other brands have risen, dampening consumer…