Market research on the tobacco industry. Standardised and cross-c...
Market research on the tobacco industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.
Almost uniquely among fmcg industries, tobacco legislation is not simply a guiding element or a means of enforcing consumer standards but a central determining factor in the performance of tobacco markets. As the cumulative de-normalising impact of…
As traditional cigarette consumption continues to decline globally due to health consciousness and rising pack prices, PMI’s goal of a smoke-free future sees the company continue to shift its focus away from its cigarettes portfolio towards reduced…
Although UnionPay is the largest card operator globally by card payment value, it is still far behind Visa and Mastercard outside China across all card segments. Besides commercial cards, its mobile app and QR, in which it has been expanding,…
Japan Tobacco Inc is the world’s third largest international tobacco company, which holds its strongest position in its sharply declining domestic Japanese market. It has substantial shares in the Eastern and Western Europe regions that are also…
The results of Imperial Brands’ new strategy, aiming to consolidate its market share in its five largest combustible cigarette markets where the company has long-standing presence while gradually placing more resources on novel tobacco…
The pandemic caused notable behavioural change in most consumers, with government regulations contributing to disparate affects on the channel distribution, brand success and overall growth of cigarette markets across Western Europe. Rising taxation,…
In 2023, cigarettes continued to record positive total volume growth in Vietnam despite the economy encountering difficulties during the year. Smoking has become deeply ingrained in the daily routines and habits of many people in Vietnam. Even in the…
In 2023, cigarettes in Uzbekistan witnessed significant developments. Total smoking prevalence in terms of cigarettes rose in 2022-2023. This was due to a significant increase in smoking prevalence among adult males, as the rate among adult females…
In 2023, the retail volume sales of cigarettes posted an eighth annual consecutive decline. There were several driving forces behind this negative industry trend. On one hand, this was caused by a decline in smoking prevalence and a lower number of…
Cigarettes saw a slight rise in volume sales in Ukraine in 2023. This came after several years of marked volume decline. Amongst the reasons for this upturn in volumes were the low starting base following a steep decline in the previous year because…
In 2023, cigarette sales in Turkey experienced a significant increase in retail volume, growing at a double-digit rate. This surge can be partly attributed to a rebound in sales following a period of decline in the previous year due to adverse…
In 2023, cigarettes in Tunisia continued to see a decline in retail volume sales. The downward trend is driven by multiple factors. Firstly, prices of key brands like 20 Mars Gold and Marlboro Gold and other brands have risen, dampening consumer…
Cigarettes in the US saw declines in both retail volume and current value terms in 2023. High inflationary pressure led to increased consumer spending on groceries, entertainment, fuel, and more, ultimately negatively impacting the consumption of…
Retail volume sales of cigarettes in the UK declined by double digits in 2023, even though smoking prevalence experienced a limited drop. The main reason behind the highest decline in legal cigarette sales in the last decade was the significant unit…
Despite the huge success of e-vapour products and heated tobacco products, cigarettes in the United Arab Emirates continued to record healthy growth in 2023. The smoking tradition is very strong in Arabic culture, and both locals and expatriates…
Cigarette sales in the Philippines continued to see deep declines in both volume and current value terms in 2023, in a trend that is accelerating in 2024 as manufacturers struggle to generate domestic demand through retail. Beyond the inflationary…
Cigarettes saw another year of retail volume decline in 2023, with the smoking prevalence continuing to fall in the Netherlands, and the number of young people starting to smoke also decreasing. With the regulatory environment becoming ever stricter…
A worsening economic situation in 2023 had a significant effect on cigarettes in the Czech Republic. While lower than in 2022, the rate of inflation in the Czech Republic remained high, exerting upward pressure on production and transportation costs…
The market for cigarettes in Thailand exhibited a decline in volume terms in 2023, albeit at a slower rate than in 2022. Besides the impact of ongoing economic uncertainty, performance continued to be negatively affected by the impact of excise tax…
The decline of cigarettes sales in Taiwan accelerated in volume terms over 2023 due to several factors, including the expansion of non-smoking areas, the increase in smoking age, and increased penalties to business owners, stakeholders and end users.…
The long-term trend of declining volume sales of cigarettes continued in 2022, with consumers increasingly aware of the levels of harmful chemicals in tobacco smoke. Cigarettes posted negative performances in both retail volume and current value…
In 2023, retail volume sales of cigarettes declined marginally in Sweden. The Swedish government’s strategy to reduce the smoking rate has been successful with smoking prevalence steadily falling to a record low of 5.5% in 2023, which is extremely…
Cigarettes experienced significant value growth in Spain in 2023. The increase in value sales was driven by inflation and an increase in unit prices. However, even though value sales increased, volume sales registered a decline, largely due to the…
Retail volume and current value sales of cigarettes declined in 2023, maintaining the trend seen in 2022. Nevertheless, cigarettes still constitute a large proportion of sales in the overall tobacco industry. Whilst cigarettes experienced a negative…
Despite the growing demand for e-vapour products, and the declining revenue and volumes of cigarettes in South Africa, the latter category continued to represent the largest value share within tobacco in 2023. In understanding this demographic, males…
The consumption of cigarettes is declining in Slovenia. Constant campaigns to educate consumers about the dangers of smoking are helping to drive an ongoing decline in smoking prevalence and in the actual number of smokers of cigarettes. New plain…
Slovakia’s cigarettes market continued to decline in 2023 after new excise taxes were introduced, leaving smokers under growing economic pressure to downgrade to more affordable cigarettes or seek out alternatives. Rising demand for soft cigarette…
Tobacco in Singapore saw a retail volume decline in 2023, although current value sales increased. Retail volume sales of cigarettes continued to decrease, with mid-priced cigarettes suffering the most significant fall in sales. Meanwhile, the economy…
There was a slight fall in volume sales of cigarettes in Serbia in 2023. This was partly due to continuing population decline. Price hikes and tax hikes, along with high inflation, also dampened volume sales somewhat. However, smoking prevalence only…
Consumption and sales of cigarettes in Saudia Arabia in 2023 remained severely impacted by the growing consumer shift from cigarettes to e-vapour products and heated tobacco. The number of consumers quitting smoking cigarettes has been increasing,…
Cigarettes saw strong growth in retail volume terms in 2023. Sales were boosted by the end of the pandemic and the return to more normalised behaviour in terms of work and socialising. The end of the pandemic lowered concerns about the complications…
Despite the positive impact from sales to tourists, this was not enough to prevent cigarettes from declining in in retail volume terms in 2023. The difficult economic context, high inflation and relevant price increases on cigarettes due to tax…
Sales of cigarettes experienced a slight decline in volume terms in 2023. Sales saw strong growth in 2022 as large numbers of refuges entered Poland following Russia's invasion of Ukraine. In 2023, many of these refugees from Ukraine returned to…
Cigarettes in Peru continued to suffer from persistent illegal trade in 2023. Since the beginning of the COVID-19 pandemic, the advance of the illicit market - essentially composed of smuggling – has been relentless, with illicit trade in 2023…
In 2023, volume sales for cigarettes in Pakistan fell by over a quarter. This was due to significant tax hikes, with the sales tax increasing to 18%, from 17% and the Federal Excise Duty increasing by 146%. At the same time as these significant tax…
Volume sales of cigarettes continued to decline in Norway in 2023. Smoking prevalence dropped in 2023 compared to 2022 with more people quitting smoking or switching to smokeless tobacco such as snus. The government is making concerted efforts to…
As was the case throughout the review period, cigarettes in North Macedonia saw retail volume sales contract in 2023 as smoking prevalence among the adult population continued to fall in line with rising health-consciousness. Having recently become…
Cigarettes witnessed a deeper decline in volume terms, as the challenging economic conditions in Nigeria continued in 2023. High inflation limited purchasing power forcing consumers to cut back on cigarette consumption. The depreciation of the local…
Despite the level of uncertainty and disruption to the regulatory framework governing cigarettes, the shift away from tobacco towards e-vapour products continued to intensify in 2023, although there are concerns over the prevalence of vaping among…
The post-pandemic rise in cigarette volume sales in Morocco ended in 2022, with the negative trend persisting throughout 2023 and only marginally positive growth see in 2024. The commission for the approval of the price of tobacco products in Morocco…
Faced with legislative pressure to raise prices and with the growth of the illicit market in Mexico, category leaders such as British American Tobacco opted to expand their portfolios through the addition of lower-priced products to their brand…
Overall, economy and premium cigarettes gained retail volume share at the expense of mid-priced brands in 2023. The main reason for this trend was high inflation, which drove up living costs and increased cigarette prices. British American Tobacco…
Retail volume sales of cigarettes continued to decline in Lithuania in 2023. Consumers are increasingly aware of the health risks associated with smoking, a concern further amplified by the COVID-19 pandemic, which created additional impetus for…
Throughout 2023, retail sales of cigarettes in Latvia sustained a downward trajectory. This trend was primarily driven by the steady increase in average unit prices, attributed to excise tax policies and heightened competition from alternative…
Cigarettes are set to decrease over the forecast period due to increasing regulatory and socioeconomic pressures. Consumers are increasingly trading down or preferring the illicit market. International brands are well placed to capture growth via…
Cigarettes only managed sub-decimal growth in volume terms in Kenya in 2023, while value is better supported by price hikes. One key reason for the low volume performance is because the tobacco industry in Kenya faces significant challenges stemming…
In 2023, cigarettes in Kazakhstan continued to experience negative trends, leading to the ongoing decline in retail volume sales. This was informed by the ongoing gradual decrease in the number of smokers and reduced smoking prevalence, as well as a…
Cigarettes in Japan continued to decline in retail volume terms in 2023, marking the 11th consecutive year of decline. Cigarettes is still the largest tobacco category in Japan, accounting for over half of value sales; however, the decreasing…
Cigarettes in Italy continued to decline in volume terms in 2023, as the number of cigarette smokers diminish. At the same time, the rising tax on cigarettes is pushing up prices, supporting value sales but also acting as a deterrent to cigarette…
Cigarettes saw a significant increase in volume sales in Israel in 2023. The outbreak of the Israel-Hamas War in October 2023 led to an increase in smoking, with more than one survey seeing a notable increase in the frequency of smoking amongst…