Market research on the tobacco industry. Standardised and cross-c...
Market research on the tobacco industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.
Cigarettes only managed sub-decimal growth in volume terms in Kenya in 2023, while value is better supported by price hikes. One key reason for the low volume performance is because the tobacco industry in Kenya faces significant challenges stemming…
Cigarettes are set to decrease over the forecast period due to increasing regulatory and socioeconomic pressures. Consumers are increasingly trading down or preferring the illicit market. International brands are well placed to capture growth via…
Throughout 2023, retail sales of cigarettes in Latvia sustained a downward trajectory. This trend was primarily driven by the steady increase in average unit prices, attributed to excise tax policies and heightened competition from alternative…
Retail volume sales of cigarettes continued to decline in Lithuania in 2023. Consumers are increasingly aware of the health risks associated with smoking, a concern further amplified by the COVID-19 pandemic, which created additional impetus for…
Overall, economy and premium cigarettes gained retail volume share at the expense of mid-priced brands in 2023. The main reason for this trend was high inflation, which drove up living costs and increased cigarette prices. British American Tobacco…
Faced with legislative pressure to raise prices and with the growth of the illicit market in Mexico, category leaders such as British American Tobacco opted to expand their portfolios through the addition of lower-priced products to their brand…
The post-pandemic rise in cigarette volume sales in Morocco ended in 2022, with the negative trend persisting throughout 2023 and only marginally positive growth see in 2024. The commission for the approval of the price of tobacco products in Morocco…
Despite the level of uncertainty and disruption to the regulatory framework governing cigarettes, the shift away from tobacco towards e-vapour products continued to intensify in 2023, although there are concerns over the prevalence of vaping among…
Cigarettes witnessed a deeper decline in volume terms, as the challenging economic conditions in Nigeria continued in 2023. High inflation limited purchasing power forcing consumers to cut back on cigarette consumption. The depreciation of the local…
As was the case throughout the review period, cigarettes in North Macedonia saw retail volume sales contract in 2023 as smoking prevalence among the adult population continued to fall in line with rising health-consciousness. Having recently become…