Coffee

Maintaining its global leadership in hot beverages, Nestlé has achieved sustained value growth in the face of challenging economic conditions. With its broad portfolio in core categories and premium positioning in developed markets, as well as growth…

This global company profile examines Lavazza and assesses how it has responded to the challenging operating environment in 2022 through a strategy focused on premiumisation and experience, among other factors. It looks at the performance in key…

The briefing examines how the coffee commodity is performing globally and in the largest countries in terms of supply and production. The report also provides data and analysis on coffee price dynamics, as well as analysing trends across key…

After the major spike in coffee sales in 2020, when Coronavirus (COVID-19) first hit the region, Western Europe saw much slower growth in 2021. The lengthy foodservice closures in 2020 and consumers spending more time at home than usual in this year…

Sales of coffee in Vietnam have seen a small decline in retail volume terms in 2023 with the economic downturn and elevated inflation forcing consumers to show greater caution in their spending. Vietnam's economy started to struggle in 2023 with…

In 2023, there was a significant improvement in the total sales volume of coffee compared to 2022. This positive shift can be attributed to various factors, including overcoming the impact of high inflation following the pandemic and Russia's…

Due to the drought suffered in Uruguay over the past two years, the quality of the running water was impacted in 2023, containing 400mg of sodium and being unsuitable for drinking. This was seen in the cities of Montevideo, Canelones and San Jose.…

Coffee is by far the most popular category within hot drinks in Ukraine but the category has seen heavy losses since Russia's invasion of Ukraine. Sales plummeted in 2022 as large numbers of consumers fled the country while foodservice sales were…

Coffee witnessed modest retail volume growth in 2023, despite rising prices. The continued expansion of the coffee sector was partially limited by the maturity of certain products, namely Turkish coffee within fresh ground coffee and instant coffee.…

2023 saw Tunisia dealing with a continuous crisis in fresh coffee; having already faced setbacks in 2022, coffee continued grapple with adversity in 2023 The government holds a monopoly on coffee beans and the Office du commerce de Tunisie (OCT) is…

Over the last three years, the way in which people in the US consume coffee has undergone significant and continuing change. Initially, due to the pandemic, there was a swift shift towards drinking coffee at home, driving retail volumes and leading…

Despite 2023 seeing a return to offices and institutional channels, at-home consumption of coffee has remained high owing to post-pandemic habits such as continued working from home. Also, having purchased a coffee machine and other relevant…

Recent inflation, the demand for premium indulgence and strong coffee traditions are shaping the category in a way that offers sufficient products within each price segment. Premium coffee options in multiple blends and flavours are offered by…

Retail volume sales of coffee recorded healthy growth in in 2023, with improving economic conditions and greater mobility contributing to an increase in demand. Instant coffee mixes, the largest product area in terms of volume, saw a particularly…

Retail volume sales of coffee in the Netherlands are set to contract for a third consecutive year in 2023. This is partly attributable to the easing of the pandemic and the ending of associated restrictions, in that consumers are now spending more…

High inflation from 2022 in the wake of the war in Ukraine and subsequent increases in prices of goods and energy continued in 2023. The overall economic situation in the country worsened and increased the cost of living for Czech households.…

Despite rising prices, retail sales of coffee saw modest volume growth in 2023, continuing the trend of the previous year. While many consumers struggled with the rising cost of living, amid a slower than expected economic recovery, there nonetheless…

As reduced public concern about COVID-19 and the ending of associated restrictions saw most people in Taiwan go back to the office and begin spending more of their leisure time outside the home, coffee showed an improved performance in on-trade…

Coffee remained the most popular hot drinks type in Switzerland in 2023, generating the vast majority of total volume and value sales. Coffee is a traditional hot drink consumed by a large number of Swiss consumers in many households. Coffee’s…

Fresh ground coffee, which accounted for the vast majority of the coffee sales in Sweden, is projected to see a moderate increase in off-trade volume sales and a slight rise in on-trade volume sales over 2023. Nonetheless, retail demand rebounded…

Retail volume sales of coffee are expected to fall slightly in 2023, which is similar to the trend seen in 2022. This performance represents a continuation of normalisation following the huge increase the category saw in 2020 as a result of the…

Instant coffee has been experiencing continuous retail current value declines, which are set to continue in 2023. The first factor contributing to this decline is the increasing trend of “home café”, or creating café-like experiences at home, whereby…

Instant coffee retains its dominance of coffee in retail volume terms in South Africa, with sales continuing to rise in 2023 as many local consumers prioritise their disposable incomes by regularly making coffee at home. They are turning to channels…

Whilst fresh ground coffee is the dominant choice in Slovenia, instant coffee is gaining popularity from a lower volume base. In 2023, instant coffee mixes are the fastest growing product in the category driven by the convenience trend. Instant…

Retail current value sales of coffee were driven by sharp rises in average current unit prices towards the end of the review period, as the prices of commodities and production and supply costs increased substantially. This led to thriftier shopping…

Out-of-home consumption of coffee continues to rise in 2023, supporting the positive performance of foodservice. This is despite increasing prices due to the hike in GST and ongoing supply chain disruptions as a result of the war in Ukraine and the…

The substantial rise in coffee prices has decelerated the growth of coffee volume sales in Serbia. Notably, only coffee pods have experienced an upward trend, primarily due to an expanding consumer base and relatively lower market maturity. The…

Saudi Coffee Co was established by Saudi Arabia’s Public Investment Fund (PIF) in 2022 with the aim of developing the Kingdom’s national coffee industry and increasing its coffee production from 300 to 2,500 tons annually by 2028. In 2023 the…

Coffee registered a retail volume decline in 2023, with retail value sales growth being the result of rising unit prices, high inflation and increasing costs for energy, transport and logistics. In addition, the price of the raw coffee bean grew,…

After a strong downturn during the outbreak of COVID-19 and subsequent lockdowns, on-trade recorded double-digit growth in 2023. This was fuelled by a shift from at home consumption and the recovery of the tourism industry post-COVID-19, which…

High inflation continues to exert a strong impact on the coffee category in 2023, putting pressure on all parts of the industry, from production to consumption. Coffee production is labour intensive, but also incurs costs in terms of fertilizers,…

The global price of coffee has been rising in recent years due to increased demand, impacting the entire coffee industry. This has been particularly positive for Peruvian producers, as their foreign sales have increased amid record-breaking export…

While tea continued to be the most popular hot drink in Pakistan, coffee registered modest volume growth, partly supported by continuing population growth. Instant coffee continued to dominate retail channels, with only minimal volume sales for fresh…

Coffee remains a hugely popular drink for Norwegians with the average adult (aged over 18) consuming five cups of coffee a day according to the Norway Coffee Information’s 2023 Coffee Survey. It is commonly consumed for breakfast, in the morning and…

In 2023, coffee achieved very strong off-trade value growth. Whilst retail volume growth was moderate, significant unit price increases across all coffee categories, including the largest ones such as standard fresh ground coffee, led to a…

Nestlé Nigeria Plc has emerged as a frontrunner in retail coffee sales for the year 2023. The company's exceptional dominance is attributed to its expansive and efficient distribution network, which has facilitated the widespread availability of its…

Coffee is faring quite well in 2023, with retail value primarily supported by increases in unit prices, while retail volume maintains positive growth through ongoing demand. Indeed, despite financial pressures caused by the inflationary economic…

The hot summer of 2022 and 2023 extended over six months in Morocco, from March to September. This prompted local consumers to avoid hot drinks such as coffee, migrating to soft drink options. This worked towards the category recording modest volume…

Although foodservice sales saw a major decline during 2020, hit by closures in this channel due to Coronavirus (COVID-19), retail sales continued to record healthy growth. Not only were foodservice consumption occasions moving into people’s homes,…

In 2022, Mexico witnessed amongst the most significant price increases for coffee in recent years. Alongside an annual inflation rate of 7.82%, the highest in recent years, the country faced the challenge of poor harvests in countries such as Brazil…

Coffee consumption has become the norm in Malaysia, with more consumers drinking coffee daily in line with rising urbanisation and busy lifestyles. Volume sales rose dynamically through the on-trade channel in 2023 and saw marginal decline in the…

Retail volume sales of coffee in Lithuania declined in 2023 for the third consecutive year. While the landscape is saturated, economic uncertainty hindered volume sales, as rising price sensitivity and ongoing inflation reduced disposable incomes. In…

Retail volume sales of coffee saw a stagnant performance in 2023, as the high cost of living affected consumer purchasing behaviour. Forced to spend more on utilities and food, Latvians shifted away towards more affordable products. The market also…

Latin American coffee sales grew at a slower rate in 2021 than a year earlier, with many less well-off consumers, particularly in the biggest markets of Brazil and Mexico, trading down to cheaper products due to the economic impact of Coronavirus…

Coffee in Kenya showed another impressive performance in 2023, with total volume sales increasing at a faster rate than in 2022 and the fresh and instant categories both posting healthy growth at the retail and foodservice levels. These results were…

Coffee is expected to see a more positive performance in volume terms in 2023 compared to 2022 with a slight decline in price growth. The coffee market in Kazakhstan is continuing to expand as a result of the growing coffee culture due to the…

In 2023, sales of coffee in the foodservice channel are expected to record solid growth, thanks to the rebound of footfall in cafés and specialist coffee and tea shops. On 8 May 2023, the Japanese government downgraded the legal status of COVID-19 to…

Coffee sales continue to be suppressed in retail volume terms in 2023, due to ongoing inflationary pressures pushing up unit prices. As such, this supports value sales over volume sales. That said, volume has improved from the sharper dips seen in…

In 2023, prices have continued to rise in the packaged food and beverages market, and this has impacted coffee as well. This has largely been due to the high rate of inflation, with rising costs of transportation, energy and raw materials, and…

Retail coffee in Ireland continued to see growth in volume terms during 2023, albeit at a slower rate than in previous years of the review period. The main reason for growth is the increasing penetration of coffee in Irish households. Ireland is said…