Colombia

The Cali in Colombia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Bogota in Colombia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

In 2023, Colombia experienced a decrease in real per capita disposable income levels amid the environment of economic slowdown, heightened inflationary pressures and a drop in labour productivity. However, projections for 2023-2028 suggest an…

Average retail current unit prices are set to rise across sweet biscuits, snack bars and fruit snacks in Colombia over 2024, amid an inflationary climate. This is expected to boost retail current value sales but drive down overall retail volume sales…

Sugar confectionery in Colombia is affected by unit prices rises amid increasing production costs and still relatively high inflation in the market. While limiting consumption increases, rising unit prices exert upward movement in retail current…

In 2024, snacks in Colombia continues to be impacted by economic challenges underpinned by strong inflationary pressures. While expected to be significantly lower than the double-digit peaks recorded in 2022 and 2023, the inflation rate in Colombia…

Savoury snacks in Colombia is significantly affected by the inflationary climate in the market, which is causing consumers to restrict their discretionary spending. On the supply side, manufacturers are facing increased input costs resulting from…

Ice cream in Colombia is a very popular snacks category; Colombian consumers are amongst the biggest consumers of ice cream in Latin America. Unlike in other countries, where consumption can fluctuate according to the season, Colombia’s tropical…

Gum in Colombia continued to be affected by its status as a mature and consolidated snacks category with little room for dynamic activity at the end of the review period. According to trade sources, consumers’ oral care concerns and a desire to…

Chocolate confectionery in Colombia is projected to see further strong, if slower, growth in retail current value sales over 2024. Retail current value sales are being spiked by a still relatively high inflation rate, as retail volume sales decline.…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Colombia covers production and consumption trends in agricultural commodities, energy…

Following the strong growth recorded in 2022, demand for wine in Colombia slowed down in 2023. The decline in volume and value sales can be attributed to the country's economic situation, where high inflation rates and low economic growth have…

In Colombia, rising consumer health consciousness is helping honey sales to record strong growth thanks to this product’s perceived natural and beneficial properties. Honey's popularity is also being boosted by its adaptability as a sweetener and…

Spirits faced a challenging year in 2023 due to the complex macroeconomic environment, high inflation rates and low economic growth in Colombia. Consumers traded down between categories and brands due to lower purchasing power. Although the total…

Plastic pouches are the most popular packaging type in sauces, dips and condiments thanks in particular to their widespread use in table sauces like ketchup and mayonnaise. Being lightweight and easy to handle, plastic pouches offer versatile…

Although the consumption of RTDs is still small in Colombia, this is the fastest growing category within alcoholic drinks in 2023. RTDs continue to draw the attention of younger adults, not only due to the lower alcohol content and sweeter flavours,…

Chilled processed meat, which is the biggest category in overall processed meat and seafood in packaging unit volumes, continued to see positive growth in Colombia in 2023. The increasing unit volume sales in chilled processed meat packaging were…

In 2023, processed fruit and vegetables, and its packaging, experienced a difficult year. The primary factor behind the category’s sales decline was the stability and even occasional reductions in the prices of fresh fruit and vegetables throughout…

The expansion of plant-based dairy packaging in Colombia's food packaging landscape is being propelled by a surge in demand for plant-based products, heightened environmental consciousness, the positive consumer perceptions tied to health and…

Due to its portability and flexibility, which seamlessly align with on-the-go consumption habits, flexible aluminium/plastic packaging is the preferred choice for meals and soups packaging in Colombia. Its protective barrier properties ensure…

Flexible plastic is the most widely used packaging choice for dairy products in Colombia in unit volume terms due to its cost-effectiveness, lightweight nature, convenient features, branding potential, protective barrier properties and innovative…

Flexible plastic is widely utilised as the primary packaging material in confectionery packaging in Colombia due to its versatility, which allows for various shapes and sizes, accommodating a diverse range of confectionery products. Flexible plastic…

In 2023, demand for cider/perry declined in Colombia where consumption of cider is very low and by far the smallest of the five main alcoholic drinks categories. Most local consumers are not aware of this product, because of its limited availability…

Beer in Colombia achieved positive retail volume growth in 2023, despite the inflationary pressures impacting consumers’ budgets. The affordability of beer compared to other alcoholic drinks supported category sales, although there was a notable…

Already the dominant pack type in other baby food packaging in Colombia, folding cartons continue to gain share in this category, in which thin wall plastic containers are the other main pack type. As the other baby food category contains products…

2023 was a more challenging year for alcoholic drinks in Colombia, both in the retail channel and the on-trade including bars, restaurants and night clubs. After the strong growth recorded following the end of the pandemic, high inflation impacted…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.

Tobacco in Colombia witnessed stagnant volume growth in 2023 amid inflationary pressures and falling demand for cigarettes. Smoking prevalence continued to decline with consumers increasing awareness about the harmful effects of combustion tobacco…

Over the review period, smokeless tobacco, e-vapour products and heated tobacco grew at high velocity, with value sales over 20 times higher in 2023 compared to the start of the review period. Outstanding sales of e-vapour products, namely closed…

Volume sales of cigars have been growing at steady rates in Colombia since the COVID-pandemic, with further double-digit volume growth witnessed in 2023. Smoking cigars is not a cultural tradition in Colombia, with most cigars imported from Cuba and…

In 2023, sales of cigarettes in Colombia returned to a declining trend following a slight increase in the year prior. The downward trend is not only caused by lower smoking prevalence, but the shift towards alternatives like e-vapour products.…

Colombia’s GDP growth slowed to 1.3% in real terms in 2023, due to a decline in investment and exports, although private and public spending increased. Colombia’s trade sector experienced a downturn during the year, with both exports and imports…

Within pet products in Colombia in 2024, cat litter is highly diverse segment with numerous brands offering various types of litter to cater to the preferences and needs of cat owners. The positive performance of cat litter is mainly driven by…

In 2024, pet care in Colombia is still feeling the impact of previous years’ high inflation, with soaring rates seen in 2022 and 2023. This widespread increase in prices has had a notable impact on the industry, leading pet owners seek to manage…

Other pet food continued to decline in Colombia in 2024, with this trend attributable to various cultural aspects that limit growth in this category. One significant factor is the lower emotional connection that many people have with these types of…

In 2024 current value sales for dog food in Colombia remain strong but are dramatically slower than in 2023, while volume sales are rising slightly. However, volume sales have been relatively low for much of the review period, largely attributed to…

Cat food in Colombia is seeing slowed growth in 2024, though still outpaced dog food in terms of both volume and current value sales due to the smaller size of the market and the increasing popularity of cat ownership. Still, category growth in 2024…

The PET bottle is the leading pack type in soft drinks packaging in Colombia, accounting for the greatest pack type share across nearly all categories. This is not expected to change over the forecast period. PET bottles are a preferred soft drinks…

In Colombia’s hot drinks packaging market, flexible aluminium/plastic is the main pack type, with flexible packaging as a whole dominating packaging unit volumes in this industry. In addition, flexible aluminium/plastic is expected to gain even more…

Sun care recorded strong double-digit growth in Colombia in 2023, enabling sales to exceed pre-pandemic levels, after the steep decline seen in 2020. In 2023, sun care benefited from increased consumer awareness about the potential damage caused by…

Skin care delivered double-digit growth in Colombia in 2023, showing a similar rate of growth to that seen in the previous year thanks to the great importance that Colombian consumers place on skin care routines. As in every other area of beauty and…

The expansion of beauty specialists helped to drive the growth of premium beauty and personal care in Colombia in 2023. After the pandemic, the channel witnessed a steady increase in value share across most categories and gained ground from other…

Despite unfavourable economic conditions, toothpaste and toothbrushes, the main categories in oral care, experienced growth in both volume and value terms in Colombia in 2023. However, shrinking disposable incomes made consumers more price sensitive,…

In 2023, men's grooming overall enjoyed positive current value growth rates in Colombia. However, despite increased activity from manufacturers and retailers alike, volume growth was negative. Unlike previous years, the introduction of new products…

Mass beauty and personal care enjoyed double-digit growth in Colombia in 2023, consolidating pre-pandemic levels. However, growth was largely due to inflationary pressures, which led consumers to explore mass brands because of their lower purchasing…

Hair care saw double-digit current value growth in Colombia in 2023. Products that focused on the health and nourishment of the hair continued to be favoured, with new options being launched during the year. Similar to other beauty and personal care…

Despite the high cost of living, fragrances continued to perform well, with the category proving its resilience in Colombia in 2023. Premium fragrances outperformed the mass segment due to price rises, which have clearly had an impact on value…

Depilatories saw modest current value growth in Colombia in 2023. Economic pressures compelled some consumers to cut back on non-essential spending during the year, including visits to beauty salons for hair removal services, such as waxing and laser…

Value sales of deodorants showed single-digit growth in current value terms in Colombia in 2023 driven by the high temperatures recorded in the country and unit price increases, which were mainly the result of the growth in retail prices linked to…