Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Colombia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
It is expected to be a muted picture for consumer electronics in Colombia in 2024, with overall volume sales expected to fall. For some consumer electronics, this is due to obsolescence, such as with in-car entertainment, portable players, home audio…
Ice cream in Colombia is a very popular snacks category; Colombian consumers are amongst the biggest consumers of ice cream in Latin America. Unlike in other countries, where consumption can fluctuate according to the season, Colombia’s tropical…
Beer in Colombia achieved positive retail volume growth in 2023, despite the inflationary pressures impacting consumers’ budgets. The affordability of beer compared to other alcoholic drinks supported category sales, although there was a notable…
In 2023, sales of cigarettes in Colombia returned to a declining trend following a slight increase in the year prior. The downward trend is not only caused by lower smoking prevalence, but the shift towards alternatives like e-vapour products.…
Within pet products in Colombia in 2024, cat litter is highly diverse segment with numerous brands offering various types of litter to cater to the preferences and needs of cat owners. The positive performance of cat litter is mainly driven by…
Despite the high cost of living, fragrances continued to perform well, with the category proving its resilience in Colombia in 2023. Premium fragrances outperformed the mass segment due to price rises, which have clearly had an impact on value…
Double-digit growth was seen in discounters in Colombia in 2023, reflecting a change in the consumption habits of local consumers who are looking for more affordable options in a time of economic uncertainty and budget constraints. Discounters have…
The COVID-19 pandemic triggered a sharp increase in demand for surface care products, particularly in multipurpose cleaners and home disinfectants. In the following years, retail volumes have receded although total surface care sales remain well…
Despite the strong price increases witnessed in 2023, shoe polishes performed exceptionally well in retail volume terms, with a full recovery above pre-pandemic levels. This trend has been driven by the full return to face-to-face classes in schools…
The high cost of living in Colombia has forced many consumers to focus on basic home care products and goods when shopping, which has had a slight impact on home insecticides. The category has also been affected by the shortage of rain in areas like…
In 2023, home care products registered notable price hikes, with most rising above inflation which continued to increase year on year. Consumers have felt a decrease in purchasing power since 2022, but this trend became more acute in 2023 with…
As less essential home care products, air care suffered a contraction in volume sales in 2023, with consumers being heavily impacted by rising price points and inflation, causing them to rethink their budgets. The trend towards hybrid working, which…
Overall, volume sales of home video is expected to be stable in 2024 in Colombia. However, there are winners and losers. Televisions are expected to register moderate volume growth, both for LCD and OLED TVs, with volume growth for OLED TVs being…
Chocolate confectionery in Colombia is projected to see further strong, if slower, growth in retail current value sales over 2024. Retail current value sales are being spiked by a still relatively high inflation rate, as retail volume sales decline.…
Tobacco in Colombia witnessed stagnant volume growth in 2023 amid inflationary pressures and falling demand for cigarettes. Smoking prevalence continued to decline with consumers increasing awareness about the harmful effects of combustion tobacco…
Menstrual care in Colombia recorded double-digit retail value growth in 2023, driven by rising inflation and ongoing price hikes. Although Nosotras remained the leading brand on the landscape, the player lost market share in 2023 as consumers sought…
In 2024, pet care in Colombia is still feeling the impact of previous years’ high inflation, with soaring rates seen in 2022 and 2023. This widespread increase in prices has had a notable impact on the industry, leading pet owners seek to manage…
Despite unfavourable economic conditions, toothpaste and toothbrushes, the main categories in oral care, experienced growth in both volume and value terms in Colombia in 2023. However, shrinking disposable incomes made consumers more price sensitive,…
In 2023, value growth of convenience retailers in Colombia was supported by increasingly busy lifestyles, forcing consumers to shop little and often and increasingly buy breakfast and lunch to-go. Convenience retailers have shown agility and…
In 2023, retail tissue in Colombia recorded positive, double-digit retail value growth, bolstered by rising inflation and ongoing price hikes. However, retail volume growth for toilet paper remained low, despite players reducing the meters and weight…