Colombia

Despite unfavourable economic conditions, toothpaste and toothbrushes, the main categories in oral care, experienced growth in both volume and value terms in Colombia in 2023. However, shrinking disposable incomes made consumers more price sensitive,…

In 2023, value growth of convenience retailers in Colombia was supported by increasingly busy lifestyles, forcing consumers to shop little and often and increasingly buy breakfast and lunch to-go. Convenience retailers have shown agility and…

In 2023, retail tissue in Colombia recorded positive, double-digit retail value growth, bolstered by rising inflation and ongoing price hikes. However, retail volume growth for toilet paper remained low, despite players reducing the meters and weight…

In 2023, hand dishwashing saw limited growth in volume terms, although this was an improvement on the declines seen in the year prior. Hand dishwashing decreased in 2022 as Colombians started spending more time out of the home after the COVID-19…

There was a clear shift in consumer preferences in Columbia in 2022, of which the main one was emphasising a delicate balance between affordability and quantity. This trend, driven by environmental consciousness and economic concerns amid rising…