Colombia

In 2022, Colombia showed progress in terms of business freedom and financial regulations, and has been attracting FDI, with flexible business regulations for foreign investors. The country’s judicial effectiveness ranking has improved slightly, while…

Columbians heavily prioritised maintaining high levels of hygiene in their homes and surroundings during the pandemic to try and minimise the possibility of contracting the COVID-19 virus. This was reinforced by a number of international and national…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Although squeezable plastic tubes remains the dominant pack type for toothpaste, folding cartons were eating into this pack type’s share over the review period. This could be attributed to two main reasons: customer perception and sustainability.…

The Medellín in Colombia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…