Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Colombia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The COVID-19 pandemic triggered a sharp increase in demand for surface care products, particularly in multipurpose cleaners and home disinfectants. In the following years, retail volumes have receded although total surface care sales remain well…
Supermarkets in Colombia saw further growth in 2023 as consumers are visiting stores more frequently and spending less per visit rather than doing large bimonthly shops in hypermarkets. Growth has been further supported by frequent discounts and…
Sun care recorded strong double-digit growth in Colombia in 2023, enabling sales to exceed pre-pandemic levels, after the steep decline seen in 2020. In 2023, sun care benefited from increased consumer awareness about the potential damage caused by…
Sugar confectionery in Colombia is affected by unit prices rises amid increasing production costs and still relatively high inflation in the market. While limiting consumption increases, rising unit prices exert upward movement in retail current…
Street stalls/kiosks continued to be popular in 2023. While hot dogs, hamburgers and empanadas are the most ubiquitous street food offerings, they only scratch the surface of the diversity available. Along the Caribbean coast, stands specialise in…
Store cards are expected to continue their downward trajectory in 2023 in both transaction value and the number of cards in circulation. With consumers having more alternatives to choose from pre-paid, including credit or debit cards offering…
Staple foods in Colombia in 2023 is significantly influenced by food price-related issues, inflation, and the country's GDP evolution. The historically high inflation experienced in 2022 continued to be a major concern for all stakeholders in staple…
Brand loyalty remains a prominent aspect in the Colombian sportswear industry, with consumers often expressing strong preferences for established global brands, such as Nike and adidas due to their reputation for quality and performance. However,…
Sports nutrition continues to register positive growth in spite of rising prices. Health consciousness in Colombia has been a strong motivating factor for many individuals, pushing them not only to incorporate sports into their daily routines, but…
Sports drinks are one of the soft drinks categories consumed on-the-go, typically after workouts at the gym, public fitness events like marathons or fun runs, or with organised sports. Aligning with the growing trend of healthcare and wellness, the…
Spirits faced a challenging year in 2023 due to the complex macroeconomic environment, high inflation rates and low economic growth in Colombia. Consumers traded down between categories and brands due to lower purchasing power. Although the total…
The PET bottle is the leading pack type in soft drinks packaging in Colombia, accounting for the greatest pack type share across nearly all categories. This is not expected to change over the forecast period. PET bottles are a preferred soft drinks…
The Colombian economy began its recovery in the latter half of 2021. This growth was fuelled by fiscal stimulus measures implemented in 2021, rising oil prices, and a surge in food and beverage exports, which recorded a significant increase in 2022.…
In 2024, snacks in Colombia continues to be impacted by economic challenges underpinned by strong inflationary pressures. While expected to be significantly lower than the double-digit peaks recorded in 2022 and 2023, the inflation rate in Colombia…
Over the review period, smokeless tobacco, e-vapour products and heated tobacco grew at high velocity, with value sales over 20 times higher in 2023 compared to the start of the review period. Outstanding sales of e-vapour products, namely closed…
In 2023, small local grocers in Colombia continued to lose ground as they have become less attractive as a format for price-sensitive consumers. 2023 has been an economically challenging year and, according to DANE figures, retail sales declined by…
Following a surge during the pandemic, small cooking appliances has evidenced a moderate volume decrease in 2023, chiefly influenced by a significant decline in light fryers. While this downturn suggests a stabilisation post the pandemic-induced…
Sleep disorders have increased in Colombia since the pandemic due to the increased incidence of mental health issues and anxiety, whether diagnosed or not. The country still faces barriers to timely attention and diagnosis of psychological and…
Skin care delivered double-digit growth in Colombia in 2023, showing a similar rate of growth to that seen in the previous year thanks to the great importance that Colombian consumers place on skin care routines. As in every other area of beauty and…
In October 2023, the first IKEA store in Colombia was opened, in Bogotá. There are also plans for additional stores in Medellín and Cali by 2024. Along with furniture and home goods, the outlet also has the IKEA distinctive self-service cafeteria.…