Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Colombia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Due to its portability and flexibility, which seamlessly align with on-the-go consumption habits, flexible aluminium/plastic packaging is the preferred choice for meals and soups packaging in Colombia. Its protective barrier properties ensure…
In 2023, men's grooming overall enjoyed positive current value growth rates in Colombia. However, despite increased activity from manufacturers and retailers alike, volume growth was negative. Unlike previous years, the introduction of new products…
Menstrual care in Colombia recorded double-digit retail value growth in 2023, driven by rising inflation and ongoing price hikes. Although Nosotras remained the leading brand on the landscape, the player lost market share in 2023 as consumers sought…
As society has now reopened in the wake of the pandemic and men have returned to their places of work and can once again enjoy social gatherings, items, such as outerwear, have become more necessary than underwear and nightwear. With limited budgets,…
Once again, the sales volume within the microwave category has experienced a decline compared to the preceding year. A prolonged struggle with innovation challenges has led these products to cede market share to alternatives deemed more functional.…
There is expected to be a decrease in volume sales of mobile phones in 2024. Continuing inflation and heightened price sensitivity is persuading many consumers to put off upgrading their smartphones. That being said, penetration of smartphones is…
In 2023, retail volume sales of nappies/diapers/pants in Colombia continued to be steady. Due to rising inflation and hikes in price points, Colombian parents were forced to make budget adjustments to cover basic needs. Price pressure saw consumers…
NRT smoking cessation aids saw growth decelerate in 2021 and 2022. On one side, with the high price tag of NRT products and consumers looking to balance their budgets, this category is not considered essential but easily replaceable. On the other…
Despite unfavourable economic conditions, toothpaste and toothbrushes, the main categories in oral care, experienced growth in both volume and value terms in Colombia in 2023. However, shrinking disposable incomes made consumers more price sensitive,…
Retail volume sales of other dairy has made a marginal improvement in 2023, following a year of decline in the previous year. The shift back to the foodservice channel hampered retail sales in 2022, but with sales growth slowing in the horeca channel…
The negative performance of hot drinks in 2023 can be attributed to two primary factors. Firstly, rising prices are impacting demand not only for hot drinks themselves but also for associated beverages like milk, which continues to experience…
Other pet food continued to decline in Colombia in 2024, with this trend attributable to various cultural aspects that limit growth in this category. One significant factor is the lower emotional connection that many people have with these types of…
There was a clear shift in consumer preferences in Columbia in 2022, of which the main one was emphasising a delicate balance between affordability and quantity. This trend, driven by environmental consciousness and economic concerns amid rising…
Paediatric analgesics faced supply issues during 2022 and part of 2023, particularly with a scarcity of Dolex 7+ (a suspension that can be used for children aged 7 and above that has a different concentration from baby drops and adult acetaminophen).…
Despite the challenging economic climate in Colombia, personal care appliances has exhibited continued albeit moderated growth in 2023. Notably, the growth, albeit marginal, is primarily propelled by the rising popularity of body shavers among men.…
Democracy has seen progress in Colombia, but the rule of law is weakened by organised criminal factions. Although slowing, the economy has outperformed peers, but the country is grappling with high inflation and reliance on oil remains substantial.…
In 2024, pet care in Colombia is still feeling the impact of previous years’ high inflation, with soaring rates seen in 2022 and 2023. This widespread increase in prices has had a notable impact on the industry, leading pet owners seek to manage…
Within pet products in Colombia in 2024, cat litter is highly diverse segment with numerous brands offering various types of litter to cater to the preferences and needs of cat owners. The positive performance of cat litter is mainly driven by…
Consumers have moved away from soy drinks and towards tastier plant-based milk based on almonds, oats, rice and coconut or blends, even though both segments are considered a niche, with a strong price barrier to overcome. Plant-based dairy has also…
The expansion of plant-based dairy packaging in Colombia's food packaging landscape is being propelled by a surge in demand for plant-based products, heightened environmental consciousness, the positive consumer perceptions tied to health and…