Colombia

Despite the strong price increases witnessed in 2023, shoe polishes performed exceptionally well in retail volume terms, with a full recovery above pre-pandemic levels. This trend has been driven by the full return to face-to-face classes in schools…

Wireless media speakers account for the majority of volume sale of portable players in Colombia and in 2024 are also expected to register the highest volume growth. Volume sales of e-readers continue to decline, partly because many are purchased on…

In 2023, the number of pre-paid cards in circulation is expected to grow steadily. Closed loop pre-paid cards, particularly transportation cards, will remain the most important. This growth is driven by increased mobility as hybrid work schemes lose…

The expansion of beauty specialists helped to drive the growth of premium beauty and personal care in Colombia in 2023. After the pandemic, the channel witnessed a steady increase in value share across most categories and gained ground from other…

In 2023, among all the staple foods, processed fruit and vegetables experienced the most challenging sales performance. The primary factor behind this sales decline was the remarkable stability, and even occasional price reductions, in fresh fruit…

In 2023, processed fruit and vegetables, and its packaging, experienced a difficult year. The primary factor behind the category’s sales decline was the stability and even occasional reductions in the prices of fresh fruit and vegetables throughout…

Chilled processed meat, which is the biggest category in overall processed meat and seafood in packaging unit volumes, continued to see positive growth in Colombia in 2023. The increasing unit volume sales in chilled processed meat packaging were…

Since the beginning of 2023, packaged food brands are required to incorporate health warning black seals on their packaging, indicating an excess content of saturated fat, sugars, or sodium.

The sales volume of refrigeration appliances has witnessed a considerable decline, primarily influenced by the prevailing economic conditions that have adversely impacted consumer purchasing power. A significant factor contributing to this downturn…

In 2023, retail adult incontinence in Colombia registered a slowdown in retail volume terms compared to the COVID-19 years. Despite this, retail volume sales exceeded the volume rates recorded in 2019. However, price increases, although smaller…

In 2023, retail e-commerce in Colombia recorded further strong despite the government eliminating the VAT-free day. Growth was, however, slower in the year due to a retailer-driven shift to physical stores. This shift was supported by sale events,…

The Colombian economy began to recover in the second half of 2021, and growth reached 7.5% by the end of 2022, fuelled by fiscal stimulus, increased oil prices and a boost in food and beverages exports, which registered a 24% increase. However,…

In 2023, retail tissue in Colombia recorded positive, double-digit retail value growth, bolstered by rising inflation and ongoing price hikes. However, retail volume growth for toilet paper remained low, despite players reducing the meters and weight…

Dried pasta and rice are staple products on Colombian tables, offering versatility for various meals and affordability. While they are not the same type of food, both are commonly consumed either on their own or paired with vegetables, meat, or a…

RTD coffee continues to experience robust growth in off-trade volume sales in 2023, building on the success of 2022, when sales were boosted by hot summer weather and effective online marketing campaigns, despite remaining a niche category. The…

Despite the challenging operating environment that has impacted soft drinks more generally in 2023, RTD tea continues to perform positively. Robust value growth has emerged amidst high inflation rates and rising production costs (such as for…

Although the consumption of RTDs is still small in Colombia, this is the fastest growing category within alcoholic drinks in 2023. RTDs continue to draw the attention of younger adults, not only due to the lower alcohol content and sweeter flavours,…

In 2023, incontinence Rx/Reimbursement recorded a rate that, although positive, has been the lowest since 2020. Even though these products are covered by MIPRES, a system in which physicians prescribe medicines, nutritional supplements, and diapers…

Remote and hybrid working models are shifting consumption habits towards more flexible patterns of eating at more convenient times, with the impact of rising living costs on consumer confidence and household spending levels also supporting these…

Plastic pouches are the most popular packaging type in sauces, dips and condiments thanks in particular to their widespread use in table sauces like ketchup and mayonnaise. Being lightweight and easy to handle, plastic pouches offer versatile…