Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Colombia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The use of debit cards continues to grow strongly in Colombia, supported by increased online purchases and cautious consumer behaviour. While credit card issuance remains stagnant, pre-paid cards, particularly closed loop transportation cards, are…
Within the realm of food preparation appliances, blenders have showcased consistent growth in both sales volume and value throughout 2023, defying expectations following the relaxation of pandemic restrictions. Their steadfast performance can be…
Ageing, urbanisation and migration continue to be major factors shaping the global population. The number of seniors around the world kept expanding in 2021 and is expected to grow further in the years to 2040. The number of small children is…
Colombian consumers' widespread adoption of sneakers/trainers, particularly white sneakers, can be attributed to their willingness to embrace global fashion trends. The growth of sneakers sales helped drive general growth of footwear in 2023. White…
Despite the high cost of living, fragrances continued to perform well, with the category proving its resilience in Colombia in 2023. Premium fragrances outperformed the mass segment due to price rises, which have clearly had an impact on value…
Breakfast has emerged as a new consumption opportunity in the foodservice industry. Traditionally considered a quick and basic meal, the perception of breakfast has evolved, and restaurants are capitalising on this. Restaurants are taking creative…
In 2023, sales of general merchandise stores in Colombia recorded retail value and volume growth, with discount variety stores seeing the best performance in the year due to the tough economic environment and inflationary pressure. Dollarcity, a…
Gum in Colombia continued to be affected by its status as a mature and consolidated snacks category with little room for dynamic activity at the end of the review period. According to trade sources, consumers’ oral care concerns and a desire to…
Hair care saw double-digit current value growth in Colombia in 2023. Products that focused on the health and nourishment of the hair continued to be favoured, with new options being launched during the year. Similar to other beauty and personal care…
Although wireless headbands and TWS earbuds performed well in 2023, sales in these subcategories have not been enough to offset macro category decline.