Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
2023 saw colour cosmetics record positive volume growth for the third consecutive year as the return to pre-pandemic lifestyles meant that many local consumers had more reason to wear colour cosmetics. The return to working and socialising outside of…
Sales in colour cosmetics were strong in both value and volume terms in Peru in 2023. However, it is noted that the volume trajectory, albeit robust, is lower than the anticipated potential. While the return to out-of-home lifestyles rebounded…
Sales in colour cosmetics achieved healthy value and volume growth in Mexico in 2023. Trends in makeup are being strongly driven by pop culture influences, which are inspiring purchases. For example, we are witnessing a distinct shift away from the…
In 2023 the direct selling distribution channel represented more than half the value of the total market size for colour cosmetics in Guatemala. The channel is particularly important as a source of income during periods of uncertainty, such as those…
2023 was a considerably better year for sales of colour cosmetics in Ecuador in comparison with what was seen in the category during 2022, when sales were still being negatively impacted by the COVID-19 pandemic. In particular, some consumers were…
In the Dominican Republic, multifunctionality has become an increasingly sought-after attribute in colour cosmetics. Not only are consumers more informed about the benefits of certain compounds, but they are seeking simplification in their beauty…
Longwear products continued to gain popularity across colour cosmetics in Costa Rica in 2023. The resumption of pre-pandemic routines was a key driver of demand, in that appreciation for the convenience of longer-lasting formulas increased as…
In 2023, colour cosmetics recorded double-digit current value growth for the second year in a row in Colombia. Retail current value sales increased across all product categories, demonstrating how important make-up is to Colombian women and their…
After a year of decline, colour cosmetics showed a full recovery in Chile during 2023, registering double-digit current value growth, with particularly strong increases seen in categories such as eye make-up, facial make-up, and lip products. A boom…
Colour cosmetics not only grew in Brazil in current value terms in 2023, but also surpassed its pre-COVID-19 level of sales. A significant driver of this growth was lip products, which had lost relevance during the mask-wearing period, but saw…