Colour Cosmetics

Colour cosmetics registered a healthy trading year in Bolivia in 2023, with both healthy value and volume growth. Innovation and also increased distribution through modern retail channels, and in particular hypermarkets such as Hipermaxi and…

Colour cosmetics continues to recover from the COVID-19 pandemic in Slovakia. A large proportion of current value growth has been driven by inflation and rising prices in 2023. Many consumers are turning towards colour cosmetics to indulge and treat…

Overall volume and current value growth rates for colour cosmetics in 2023 were slower than in 2022. This was partly explained by the normalisation of consumption patterns following the spike in demand that resulted from the easing of the pandemic…

Sales in colour cosmetics in Spain saw good growth in 2023, in both value and volume terms. Much of this is supported by the return of social activities and out-of-home lifestyles following the era of the pandemic when, conversely, the associated…

In 2023, colour cosmetics in Argentina registered a decline in retail volume terms, while price increases drove retail value sales. All nail products registered a particularly poor performance during 2023. Consumers are increasingly substituting nail…

Colour cosmetics in France saw low current value growth in 2023, thanks to price growth, while all the main categories except lip products declined in volume terms. In 2023, value sales still stood at around 80% of the level seen in 2019, which means…

Despite the challenges posed by rising inflation, colour cosmetics has emerged as a beacon of success for manufacturers and retailers alike. The year 2023 saw low overall retail volume growth, along with a dynamic increase in current value terms –…

In 2023, colour cosmetics in Australia experienced notable volume and value growth as consumers returned to pre-pandemic lifestyles, resulting in a further normalisation of daily routines. Within this category, lip products emerged as a standout,…

In 2023, colour cosmetics in Taiwan recorded positive retail value and volume growth, with lip products recording a standout performance. Following the lifting of facemask restrictions, consumers’ focus on makeup dramatically increased, with lipstick…

The upturn in demand for colour cosmetics witnessed in 2022 as a result of the relaxation of COVID-19 restrictions continued apace in Thailand in 2023, when an almost complete return to school/work, social and travel norms triggered a massive growth…

In 2023, colour cosmetics in Vietnam benefitted from rising internet penetration and brands’ greater investment in their social media activities and engagement – especially short videos on TikTok. These endeavours have boosted the growth and…

Unlike other beauty categories that experienced a correction after the pandemic boom, colour cosmetics in Norway have maintained a strong trajectory. Retail value sales recorded solid growth in current terms in 2023. This positive performance extends…

Due to the relatively high inflation in Bulgaria, mass colour cosmetics continued to grow at a faster pace than premium colour cosmetics in 2023. As the cost of living in Bulgaria remained quite high, people preferred to shop for more affordable…

In the Dominican Republic, multifunctionality has become an increasingly sought-after attribute in colour cosmetics. Not only are consumers more informed about the benefits of certain compounds, but they are seeking simplification in their beauty…

Colour cosmetics posted a healthy overall performance in 2023, seeing retail volume and current value growth, with premium colour cosmetics outpacing mass in terms of value growth. Lip products continued to clearly drive growth, with stickiness in…

Longwear products continued to gain popularity across colour cosmetics in Costa Rica in 2023. The resumption of pre-pandemic routines was a key driver of demand, in that appreciation for the convenience of longer-lasting formulas increased as…

Colour cosmetics in the Netherlands profited from the further recovery of the frequency of out-of-home social activities and events after the heavy mobility restrictions of the Coronavirus (COVID-19) crisis. As with fragrances, colour cosmetics are…

The government continues to support female empowerment in Saudi Arabia striving for equality between men and women in the workplace, enhancing their rights, support systems and care programmes with the aim of improving their work environment in all…

Retail value sales of colour cosmetics recorded double-digit growth in 2023. This was largely driven by inflationary pressures, however, as volume growth was more muted. The demand for products that support skin health is not only driving trends in…

Demand for colour cosmetics in South Africa remained below pre-pandemic levels in 2023, as many local consumers continued to struggle financially and reduced their purchases of perceived non-essential products. However, sales promotions on colour…