Consumer Appliances

Large cooking appliances saw a slight retail volume decline in 2023 due to high and growing price points. Large appliances have higher prices, and as such, consumers postpone their purchasing during a time of rising living costs. With a decline in…

Large cooking appliances continue to volume sales decline in 2023 for the second consecutive year, due to several factors. With many consumers having purchased functional and durable large cooking appliances in the pandemic, there was lower levels of…

Large cooking appliances face the same challenges as other major appliances (with the exception of dishwashers), leading to a slump in volume sales. Such big-ticket purchases are regarded as notable investments during a time of economic uncertainty,…

Although the mortgage market began stabilising in March 2023, the drop in new mortgages during 2021 and 2022 led to a slowdown in the real estate market. This impacted built-in kitchen sales, challenging appliance manufacturers while leading to a…

Microwaves gained positive retail volume sales in 2023, driven by several factors. Firstly, these appliances were offered at significantly lower prices when compared to other major appliances, not impacted as significantly by price hikes during the…

Microwaves is enjoying steady volume growth as household penetration steadily rises. The category received a boost in 2022 following the surge of migrants from Ukraine. This was due to the huge numbers of people crossing the border into eastern…

Sales in microwaves remain in a slump which is expected to deepen further over the coming years. This is largely due to a widely held perception that food prepared in a microwave is unhealthy due to the loss of nutrients. On the other hand, the more…

Freestanding microwaves continued to dominate retail volume sales during 2023, with consumers tending to switch to built-in models when they remodel the kitchen or buy a new home. However, the housing market's slowdown has hampered demand for…

Hair care appliances held most of the retail volume share among personal care appliances in 2023, with these products attracting more consumers and recording growth. Significant price increases were seen in beauty salons and for consumers. This led…

Personal care appliances witnessed steady retail volume growth in 2023, although demand has weakened slightly year-on-year, due to the high cost of living. The demand for personal care appliances stems from the growing emphasis on self-care and…