Market research on the consumer appliances industry. Standardised...
Market research on the consumer appliances industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
Demand for microwaves was already declining in Chile prior to the pandemic, with this major appliance already present in over half of local households. Historically, there has also been a lack of important innovation to attract consumers. Access to…
Despite its negative performance in the past decade, microwaves continued to be very popular in Argentina in 2023, maintaining a relatively substantial sales volume. The category's enduring appeal is attributed to consumer awareness and the…
After experiencing a strong decrease in 2022 due to the ending of the government’s pandemic-related financial support that drove up sales the previous year and greater mobility outside of the home as restrictions eased, meaning less time spent…
Since the onset of the pandemic in 2020, many individuals chose to relocate to smaller cities or semirural regions in pursuit of achieving a better work-life balance. Concerns about mental health associated with densely populated metropolitan areas…
After record growth in 2021, driven by greater financial liquidity available to Chileans through various government initiatives to support the local economy, demand for home laundry appliances notably declined in 2022. Since many Chileans had already…