Market research on the consumer appliances industry. Standardised...
Market research on the consumer appliances industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
The established remote/hybrid working model since the pandemic has dramatically changed many South Africans’ lifestyles. It comes with challenges such as limited time to perform errands and chores, or manage childcare, whilst also working from home.…
Volume-wise, vacuum cleaners faced a significant decline in 2023 due to adverse economic conditions. High inflation triggered by currency devaluation and fuel price hikes constrained consumer purchasing power, compelling individuals to prioritise…
In 2023, retail volume sales of vacuum cleaners gained momentum, although totals still remain below 2019 levels. Sales of vacuum cleaners are mostly driven by replacements when a product breaks down. The tough economic conditions mean people are…
Despite the sharp price increases in cylinder vacuum cleaners, demand remained steady in 2023. Sales volumes witnessed a healthy increase as these are one of the most essential home appliances in Egypt. Indeed, cylinder vacuum cleaners represent more…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…
The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…
The popularity of small cooking appliances continues to grow in line with greater awareness among local consumers of different ways of cooking. Traditionally, low- to mid-income consumers with restricted budgets tend to rely on certain affordable…
In 2023, small cooking appliances faced a decline in volume sales due to economic adversity. The surge in inflation caused by currency devaluation and escalated fuel costs severely impacted consumer spending power, triggering a notable rise in unit…
The rising popularity of air fryers signals a growing trend towards healthier eating habits in Morocco, as these appliances allow for less oil use compared to traditional frying methods. Additionally, their lower energy consumption compared to…
Egyptian consumers continue to prefer meeting for coffee at home rather than cafés in 2023, which is driving sales of standard coffee makers. The higher price of standard coffee makers has forced consumers to shift away from espresso and pod coffee…
Despite the presence of economic challenges that limit consumers’ disposable incomes, refrigeration remains a key necessity for many South Africans. This is evident by the consistent demand for refrigeration appliances in the country over much of the…
In 2023, refrigeration appliances experienced a significant decline in volume terms due to challenging economic conditions, despite being among the most essential categories in Nigeria's consumer appliances sector. Although 2022 had already faced…
In 2023, retail volume growth in refrigeration appliances gathered momentum, with sales moving well above pre-pandemic levels. Consumers are no longer able to delay replacing their old refrigeration appliances and have had to make the investment.…
Since February 2023, there have been repeated currency devaluations in Egypt alongside high inflation rates. This has led to a sharp increase in unit prices of refrigeration appliances, rising by 70% in 2022 and another 45% in 2023. The short-term…
Personal grooming across the country is becoming an increasingly important aspect of many consumers’ lives. While this concept was traditionally linked to female consumers in South Africa, due to the stigma attached to male consumers who indulged in…
Personal care appliances faced a decline in volume terms in 2023, primarily due to adverse economic conditions. High inflation, driven by currency devaluation and fuel price hikes, significantly reduced consumer purchasing power. Consequently,…
Personal care appliances enjoyed a fuller recovery in sales in retail volume terms in 2023 after recording a significant decline in 2020. Personal care products are largely sold by female sales staff in Moroccan retailers, which reflects the…
As body shavers are mainly imported as complete products, the category witnessed a sharp increase in retail prices during 2022, followed by a further 40% increase in 2023. With the high cost of living affecting consumers, many shifted away from…
Consumers’ lifestyles in South Africa have changed significantly since the pandemic, particularly as many employees continue to work from home for at least part of the week. Subsequently, the need for a convenient environment has also increased…
The demand for microwaves saw a substantial decline in 2023, primarily due to adverse economic conditions that restricted consumer purchasing power and resulted in soaring unit prices. Heightened inflation, triggered by the devaluation of the local…
Retail volume sales have gained pace in 2023 amid rising interest in home cooking and the ongoing trend towards discounting activity and promotion. As with other consumer appliances, the adverse economic climate in 2023 and related inflation means…
Although the price of microwaves increased by 65% during 2022, retail volume sales witnessed strong double-digit growth as consumers were eager to make purchases before currency devaluations took place. Import restrictions on components and the…
The shortage of electricity across the country has resulted in increasing demand for alternative power sources such as solar and gas. Since the introduction of load shedding in South Africa, which restricts access to electricity for a certain amount…
The demand for large cooking appliances faced a significant downturn in 2023, primarily due to harsh economic conditions prevailing during the year. High inflation, currency depreciation, and increased fuel costs severely constrained consumer…
Volume growth remains stable in 2023 across large cooking appliances overall. With hybrid working arrangements remaining in place and consumers cooking and eating more meals at home, there has been increased levels of wear and tear, thus increasing…
Due to high inflation and the successive currency devaluations that have hit the country since February 2022, the average unit prices of cookers doubled in 2022, followed by a further 38% increase in 2023. The vast majority of cookers in Egypt are…
Remote/hybrid working measures in South Africa since the pandemic have changed consumers’ lifestyles, including placing greater pressure on their time. Busy consumers must juggle work with childcare commitments, including taking or collecting them…
In 2023, home laundry appliances experienced a substantial decline in volume sales due to adverse economic conditions severely impacting consumer spending power. The prevalence of high inflation, triggered by the depreciation of the local currency…
Home laundry appliances continues to witness recovery from the sharp decline in sales during the COVID-19 pandemic. Consumers are generally more comfortable about making an outlay on big ticket items such as home laundry appliances. Having said that,…
Automatic washing machines continue to see healthy volume growth in 2023, following the sharp rise in purchases in the year prior. Automatic washing machines witnessed exceptional growth in 2022, as consumers invested in these appliances before…
The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…
This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…
This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…
This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…
Slower growth, surging inflation, rising geopolitical risks and an accelerating deglobalisation trend are factors shaping the global economic, financial and trade landscape in 2022 and beyond. Despite the challenges, there are opportunities for…
The consistent increase in the general cost of living in South Africa is pushing consumers to review how they spend their money. One way to achieve this is to prepare meals at home which would otherwise be purchased from retailers, or foodservice…
Food preparation appliances faced significant challenges in 2023, predominantly influenced by adverse economic conditions in Nigeria. High inflation rates, a devalued local currency, and surges in fuel prices collectively constrained consumer…
In 2023, small food preparation appliances like blenders and food processors continue to be top sellers in Morocco. The affordability and value these appliances offer makes them an attractive choice for many Moroccan households, particularly blenders…
Food preparation appliances saw retail volume growth slow in 2023. Average unit prices continued to rise amid repeated currency devaluations and higher inflation. In contrast to large cooking appliances, which are mainly dominated by local players,…
The waning impact of the pandemic in South Africa has changed how many households operate in terms of busier lifestyles. The main change is that many employees continue to observe remote/hybrid working measures, and thus are spending greater time at…
Dishwashers experienced a substantial volume decline in 2023, primarily attributable to the severe economic conditions characterised by high inflation, significantly restricting consumer spending power. Considered niche and non-essential by the…
The post-pandemic recovery in the sales of dishwashers continued in 2023, with volume growth gaining momentum. With the return to workplaces and busy lifestyles, people have less time for household chores such as dishwashing. Dishwashers are mostly…
Due to currency devaluations, import restrictions and foreign currency shortages, the unit price of dishwashers jumped by some 65% in 2023. Current value sales have skyrocketed since 2022 due to these soaring retail prices. The fear of currency…
In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…
The pandemic has dramatically changed South Africans’ lifestyles in many ways, a trend that is greatly benefiting demand for consumer appliances. For instance, many businesses have now adopted remote/hybrid working models, meaning that employees…
In 2023, consumer appliances faced a notable decline across categories, primarily attributed to exacerbated inflation. The local currency depreciation and a surge in fuel prices, along with a Federal Government demonetisation policy, collectively…
Consumer appliances in Morocco has demonstrated mixed performance amidst rising inflation and supply chain disruptions in 2023. Despite a dip in demand during 2021 and early 2022, certain categories have regained their pre-pandemic sales levels.…
Consumer appliances in Egypt witnessed a marked slowdown in retail volume sales in 2023, achieving a stagnant performance overall. High inflation is the main factor behind the dynamic increase in current value sales of consumer appliances. Volume…
The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…