Market research on the consumer appliances industry. Standardised...
Market research on the consumer appliances industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
Consumers have developed higher standards of home hygiene since the era of the pandemic, seeking appliances which are practical, convenient, and which offer high standards of cleaning efficiency. Within this context, both robotic and stick vacuum…
Light flyers continue to be perceived as desirable products by consumers, thanks to being perceived as healthy and energy efficient small cooking appliances. Indeed, consumers’ demand for such practical appliances has also led to a series of new…
Refrigeration appliances remains in a slight volume slump in 2023, albeit showing an improvement compared to the steeper declines seen in 2022. This is cited as an organic decline following the previous sales boost seen during the era of the…
Rising urbanisation and out-of-home lifestyles support growth in personal care appliances, along with a greater number of people in workplaces. Indeed, consumers have been paying more attention to their grooming since the end of the pandemic…
Sales in microwaves continue on a declining volume trend, as such appliances are not seen as necessities and carry a negative image of being an unhealthy method of cooking. Overall, while the convenience microwaves offer is undeniable, most Turkish…