Consumer Appliances

In 2023, vacuum cleaners in Germany was seeing rising demand for robotic and smart models. As households increasingly integrate smart home ecosystems, these cutting-edge, autonomous cleaning devices have become integral to the modern German…

Following a sales slump in 2022, standard vacuum cleaners continued to struggle with a decrease in volumes in 2023. This resulted largely from the fact that 2020 and 2021 had been good years for the category. The era of the pandemic led to consumers…

In 2023, health and wellness trends deeply permeated the landscape of small cooking appliances in Germany, echoing a nationwide commitment to healthier lifestyles. Fryers, especially air fryers, continued to see strong growth in 2023. These…

Within espresso coffee machines, fully automated coffee machines continued to progress at a slower pace in volume growth terms. The value of fully automated machines, meanwhile, felt the downward pressure of more intense competition in the market and…

Refrigeration appliances underwent a significant transition in Germany in 2023. Historically, German consumers, renowned for their prudence and judicious spending habits, had been favouring longevity over frequent replacements. This trend became even…

The deep penetration and essential character of fridge freezers and fridges sustained a relatively stable level of demand and meant that these products exhibited a slower rate of volume decline than other consumer appliances at the end of the review…

In 2023, personal care appliances in Germany showcased a pronounced focus on hair care innovations. Influenced heavily by evolving social media beauty standards and a surge in DIY hair care content, German consumers showed an increased interest in…

Even though certain categories saw a lockdown related boost and thus are now seeing aligning slumps, the return to out-of-home lifestyles and renewed social interactions is ultimately stimulating demand for personal care appliances. Indeed, consumers…

With players understanding the distinct preferences of the technologically adept German consumer base, 2023 marked a significant upsurge in microwaves incorporating smart technologies in the German market. Driven by the inherent value that Germans…

Microwaves saw volume sales decline in the French market in 2023 and prices fell markedly due to intense competition in the market after several price increases. There is limited room for value growth in a category that has already gone through a lot…

In 2023, Germany was experiencing strong inflationary pressures, which was having an understandable impact on the spending habits of German consumers, particularly within the realm of large cooking appliances. The increased cost of living was…

Built-in hobs and ovens saw volume sales decline in 2023 as they continued to stabilise after the booming sales of 2021. While built-in hobs volume sales remained higher than in 2020, oven volumes fell below the level seen before the boom that…

Throughout 2023, a harmonised trend was being seen across all German home laundry appliance categories, reflecting the country’s unyielding standards and preferences. Driven by uniform consumer demands for durability, innovation and efficiency, this…

In a difficult year for the home laundry category, automatic dryers suffered the most due to growing competition with washer dryers. In addition, in a context of high energy bills, such products are seen as a costly purchase even beyond the…

Germany, with its rich tapestry of cultures influenced by both its history and modern migration, showcases a culinary landscape as diverse as its population. This multicultural demographic, further buoyed by travel enthusiasts, international cuisine…

Food processors continued to suffer in 2023 as volume sales saw further decline after the substantial fall in volumes witnessed in the previous year. This decrease in sales occurred in a market where penetration was high before the COVID-19 crisis…

A key trend in dishwashers in Germany in 2023 was the marked reduction in upgrade purchases. This was largely down to the prevailing economic conditions, with inflationary pressures being felt across most consumer goods categories. This dampened…

Dishwashers saw volume sales fall in 2023 due to lower levels of dynamism in the real estate market, as these are products that usually get bought when consumers are acquiring a new home. Another factor that has adversely affected volume sales is the…

In 2023, the German consumer appliances industry was navigating through a complex landscape, showing varying developments across different categories. Major and small appliances have each faced their own unique set of challenges and opportunities.…

The consumer appliances market in France witnessed decline in 2023, as it was negatively impacted by a combination of factors. Rising inflation on food products and other goods, along with increased energy prices and a slowdown in the real estate…