Consumer Appliances

In 2023, retail volume growth of small cooking appliances in Singapore continues to slow, although frequent discounting and promotional activities are supporting the category’s overall positive performance. In addition, the completion of new housing…

The Samsung Bespoke line has garnered significant popularity and attention within the dynamic market of Singapore. This innovative and customisable range of home appliances has struck a chord with Singaporean consumers, offering them a unique blend…

In Singapore, COVID-19 restrictions on outdoor and group activities were relaxed from April 2022. As a result, consumers started to return to the office more frequently. This shift led to increasing awareness of physical appearance. Despite being…

In the bustling environment of Singapore, where time is a precious commodity and space is often at a premium, the microwave has evolved from a mere kitchen appliance into a modern day necessity. This transformation can be attributed to several key…

Ovens have emerged as an intriguing example of the interplay between aesthetic allure and practical functionality. While these kitchen appliances hold a significant place in modern homes for their visual appeal and potential for culinary…

Front-loading automatic washing machines have gained significant popularity in Singapore due to their efficiency, performance, and space-saving designs. In a city where space is often limited, the practical advantages of front- load options make…

While food preparation appliances experienced an uptick in demand in 2020 due to pandemic-induced lockdowns, the positive trend was temporary as the category returned to volume declines in 2021 and 2022, as many Singaporeans started to cook less at…

The adoption of dishwashers in Singapore has experienced a noteworthy surge, driven by growing awareness of the manifold benefits they offer to modern households. As residents of this vibrant city increasingly seek solutions that optimise time,…

A significant contributor to flat growth in major appliance sales is the prevailing economic conditions in Singapore. Economic fluctuations, stagnant wage growth, and high living costs can influence consumer decisions. In such conditions, consumers…

While overall retail volume growth of air treatment products has slowed in 2023 compared to 2022, growth rates remain significantly higher than pre-pandemic levels for the second consecutive year since all COVID-19 restrictions were removed. Even…

Vacuum cleaners is set to see a small overall decline in volume terms in 2023. The category experienced a large surge in growth during the COVID-19 pandemic, as many consumers replaced their vacuum cleaner or purchased an additional one, given…

A small decline is expected in overall small cooking appliances in volume terms in 2023. This category experienced a sharp spike in growth in 2020 during the COVID-19 pandemic, as home seclusion led many consumers to develop a passion for cooking,…

Refrigeration appliances is set to see a significant overall volume decline in 2023. This comes as a result of the poor performance of freezers, fridge-freezers, and fridges. Reasons for the continued volume decline in refrigeration appliances…

Personal care appliances is expected to see a marginal overall decline in retail volume terms in 2023. Body shavers, electric facial cleansers, and hair care appliances are all anticipated to experience sales declines in 2023. Body shavers intended…

An overall decline is expected in volume sales of microwaves in 2023. This is the result of expected declines for both built-in and freestanding microwaves. Of the two, built-in microwaves is set to see the stronger volume decline in 2023, given that…

Overall large cooking appliances is set to see a decline in volume terms in 2023. This is due to the expectation of solid volume declines across the board, with the strongest falls expected for categories such as built-in hobs, built-in cooker hoods,…

Home laundry appliances is set to see a decline in retail volume terms at the top level in 2023. This comes as a result of the expectation of volume declines across all the main categories – automatic dryers, automatic washer dryers, and automatic…

Food preparation appliances is set to experience an overall decline in retail volume terms in 2023, with this category expected to see the biggest fall in sales amongst all the small appliances categories. Food preparation appliances experienced the…

A top level decline is expected for dishwashers in retail volume terms in 2023; this will come from declines for both built-in and freestanding formats. The volume decline for built-in dishwashers is set to be slightly stronger than that for…

Overall, there is set to be a decline in consumer appliances in retail volume terms at the top level in 2023. This comes as a result of declines in both major and small appliances. Major appliances is, however, expected to experience a much stronger…