Consumer Appliances

Samsung continues to record strong sales growth in recent years, as the pandemic drove consumer focus shifts towards the home. The company has increased investment in product innovation, while its customer-focused strategy is centred around…

Panasonic is a clear leader in Japan. However, its presence overseas is limited compared to other appliance giants. Panasonic is one of the leading players in Southeast Asia in multiple categories such as Split Air Conditioners and Hair Care…

The shift to e-commerce continues in consumer appliances. E-commerce platforms see appliances as a growth opportunity, while consumers like the convenience. However, physical retailers are fighting back by providing on-the-spot services and a…

The report covers the five major consumer appliance categories, and considers the current state of the market, demand drivers and forecast to 2025. It examines the five key trends shaping major consumer appliances: Sustainability, new business…

The small appliances market was less impacted by the Coronavirus pandemic compared to major appliances. It registered a decrease of 1.9% compared to 6.5% for the latter. A major driver was consumers buying small appliances to help with daily…