Market research on the consumer health industry. Our reports feat...
Market research on the consumer health industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Dietary supplements enjoyed strong retail volume and current value growth in the wake of the Coronavirus COVID-19) pandemic. However, as the threat of the virus eased and related restrictions lifted, the category experienced stabilisation. Consumers…
Consumers are increasingly health conscious and digestive health is among the top priorities for a number of reasons. Many Bosnians continue to live unhealthy lifestyles and eat poorly, which are negatively impacting digestive health. In addition, a…
Marketers are increasingly focusing on educating consumers about digestive health, utilising both traditional and digital platforms. Given the sensitive nature of digestive health issues, campaigns are designed to be empathetic and non-intrusive.…
Constipation remains one of the most common digestive problems amongst Croatians. For those suffering from constipation, laxatives are considered the easy, go-to solution, especially for those with reduced mobility or time constraints. Consumers are…
Digestive remedies is one of the smaller OTC categories in Estonia, encouraging less demand than vitamins and dietary supplements and analgesics, which most consumers use during periods of seasonal flu and colds. However, during 2022, the category is…