Market research on the consumer health industry. Our reports feat...
Market research on the consumer health industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Local consumer interests are shifting in terms of priorities towards pleasure, entertainment, and travel, with a diminishing focus on prevention. Vitamins, once heralded as essential to strengthen the immune system, are now experiencing slower growth…
The end of the pandemic era has influenced sales of vitamins. For example, vitamin C skyrocketed in sales in 2020, as consumers sought out natural immunity boosters in the face of the COVID-19 virus. Following this significant spike, sales then…
Vitamins are expected to register a further significant decline in volume sales in 2023. The boon from the pandemic is long over and vitamins that claim immune boosting benefits are seeing a significant decline. Vitamin C in particular is expected to…
Weight management and wellbeing saw a mixed performance in 2023, in view of the ongoing economic crisis. Such products are mostly expensive, as well as being viewed as non-essential, and are therefore financially out of reach for lower-income…
Weight management and wellbeing is expected to register an increase in current value sales, though growth in volume sales is expected to be minimal. Rising inflation as a result of a sharp decline in foreign currency reserve is pushing up prices,…