Consumer Health

Market research on the consumer health industry. Our reports feat...

Market research on the consumer health industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.

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Country Report

Digestive Remedies in South Africa

Oct 2023

Since 2022, South Africa has been suffering from rolling electricity blackouts. The scheduled blackouts can often occur in some areas around two to three times a day. Moreover, these blackouts often occur during mealtimes. This has created a strong…

USD 1,195
Country Report

Eye Care in South Africa

Oct 2023

During 2023, more consumers suffered from eye health issues due to much more time spent using technology, such as computers and laptops. At the height of the COVID-19 pandemic, children were unable to go to school or workers to their workplace and…

USD 1,195
Country Report

Herbal/Traditional Products in South Africa

Oct 2023

Since the pandemic, consumers have slowly begun to prioritise their health and wellness. This in turn has led to growing sales of herbal/traditional products. For example, Clicks stocks a brand called Sela. Sela is a tea bag brand that is available…

USD 1,195
Country Report

NRT Smoking Cessation Aids in South Africa

Oct 2023

NRT smoking cessation aids is a small category in South Africa and only relevant to a small consumer group. Since, 2022 NRT gum has been the only product type that has been available locally over the counter. Other products such as NRT patches are…

USD 1,195
Country Report

Paediatric Consumer Health in South Africa

Oct 2023

Despite the tough economic landscape in South Africa and the cost of living crisis in the country consumers continue to purchase paediatric consumer health products. During the review period, consumers cut down on discretionary spending and were even…

USD 1,195
Country Report

Sleep Aids in South Africa

Oct 2023

In South Africa, many consumers take their mental health very seriously. Mental awareness and assistance for those experiencing mental health problems is easily available in South Africa through various channels. For example, people have access to…

USD 1,195
Country Report

Sports Nutrition in South Africa

Oct 2023

For many sports enthusiasts, sports nutrition is a vital part of their daily nutritional routine. Many consumers who use sports nutrition are generally active gym users or even play a sport. Sports nutrition products provide those who are exercising…

USD 1,195
Country Report

Vitamins in South Africa

Oct 2023

During the review period, more consumers have prioritised their skin care. Despite the economic difficulties, consumers are still purchasing skin care products as there are various skin care ranges both locally and internationally that have a wide…

USD 1,195
Country Report

Weight Management and Wellbeing in South Africa

Oct 2023

Despite the tough economic conditions in South Africa in 2023, consumers remain dedicated to their health and wellbeing. As such, they are still prioritising activities such as going to the gym, outdoor sports and taking a walk after work, with even…

USD 1,195
Country Report

Wound Care in South Africa

Oct 2023

For many consumers wound care items are considered non-essential and appear rarely in monthly grocery shopping baskets. Wound care products are rarely bought in high volumes or even on a regular basis. Consumers who purchase wound care products only…

USD 1,195
Country Report

Consumer Health in Ghana

Oct 2023

In 2023, Ghana is witnessing inflation, leading consumers to choose more affordable options like herbal/traditional products due to their more affordable prices. Similar to other sub-Saharan African markets, the use of herbal/traditional products is…

USD 2,750
Country Report

Analgesics in Kenya

Jan 2024

Analgesics experienced a rise in unit prices due to inflationary pressure, which pushed up the price of imported medications and locally-produced options. Current value growth accelerated in 2023 as a result of this trend. Brand loyalty remains…

USD 1,195
Country Report

Analgesics in Nigeria

Jan 2024

Analgesics remains the largest category in consumer health in Nigeria. Sales continued to rise in 2023, supported by strong brand positioning and consumer awareness. Other factors driving growth included affordability, widespread availability and a…

USD 1,195
Country Report

Consumer Health in Kenya

Jan 2024

Consumer health is expected to register healthy current value growth in 2023, although constant value growth is expected to grow only marginally. Kenyans are moving away from seeking healthcare services at hospitals and are keen to self-medicate,…

USD 2,750
Country Report

Consumer Health in Nigeria

Jan 2024

The harsh economic environment continued in 2023, challenging retail value sales in Nigeria and bolstering the use of counterfeit options in consumer health. However, barriers to healthcare increased the self-medication trend, driving the sale of OTC…

USD 2,750
Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Kenya

Jan 2024

A prevalent issue in cough, cold and allergy (hay fever) remedies is the misuse of cough syrups, often through self-medication with OTC products. To address this concern, a regulatory framework has been implemented restricting the distribution of…

USD 1,195
Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Nigeria

Jan 2024

On a landscape featuring local and international brands, consumers can access a wide array of choices. Brands like Emzolyn and Exiplon are popular among individuals with lower disposable incomes, while international counterparts, including Benylin,…

USD 1,195
Country Report

Dermatologicals in Kenya

Jan 2024

While overall consumer awareness of skin diseases and infections is increasing in Kenya, there remain areas where stigma persists, creating a reluctance among consumers to seek help. For instance, vaginal antifungals are linked to the stigma of…

USD 1,100
Country Report

Dermatologicals in Nigeria

Jan 2024

Climatic and social conditions drive the sale of paediatric dermatologicals products in Nigeria. As well as being more sensitive to environmental factors than adults, children’s lifestyles expose them to conditions that lead to skin problems,…

USD 1,100
Country Report

Dietary Supplements in Kenya

Jan 2024

There is a growing awareness of the significance of a balanced diet and the role that dietary supplements can play in addressing deficiencies. Lifestyle changes, longer work hours and a lack of time for nutritious meal preparation are prompting more…

USD 1,195
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