Market research on the consumer health industry. Our reports feat...
Market research on the consumer health industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Wound care exhibited modest volume growth in 2023. In the inflationary climate, local brands have emerged as the preferred choice for consumers in lower income brackets, owing to their affordability and accessibility through traditional distribution…
Overweight and obesity have witnessed a surge in Nigeria, particularly in urban areas where the consumption of processed, unhealthy foods high in fats and calories is prevalent. Consequently, there has been an increased demand for OTC medications to…
Weight loss supplements accounted for the largest proportion of sales in 2023, partly due to the wider availability of brands and higher unit prices compared to slimming teas. With the rising cost of living, consumers are shifting their expenditure…
During the outbreak of COVID-19, consumers were buying vitamin products as a preventive measure. In addition, there was a widespread belief that Vitamin C could enhance the immune system and reduce the risk of contracting COVID-19. However, with the…
Vitamins is witnessing healthy volume growth in 2023 despite high inflation. Rising health consciousness in Kenya, which was bolstered by the pandemic, is leading to increased demand for vitamins. Multivitamins are one of the most popular products,…