Consumer Health

Especially since the COVID-19 pandemic, there has been a strong emphasis on preventive health in the United Arab Emirates. This has been fuelling a surge in demand for herbal/traditional dietary supplements, including ginseng, garlic, echinacea, and…

Digestive remedies is expected to see the highest retail volume and current value growth in herbal/traditional products over 2023. This is the first full year without any Coronavirus (COVID-19)-related restrictions since the outbreak of the pandemic…

In line with the general trends seen across the Norwegian consumer health industry during the review period, 2023 saw herbal/traditional products record positive volume and value growth as demand continued to rebound from the negative sales…

In line with rising health-consciousness, many consumers in Morocco are becoming more concerned about the side effects, contraindications and potential hazards of active pharmaceutical ingredients widely used in OTC and Rx medications. This has…

Herbal/traditional cough, cold and allergy (hay fever) remedies is expected to benefit from another tough flu season in 2023-2024, with cases expected to be higher than pre-pandemic levels again. This should boost sales of herbal/traditional cough…

The health and wellness trend has accelerated in Israel since the COVID-19 pandemic hit in 2020. Locals are increasingly aware of what they put into their body and seek out more natural products when it comes to consumer health. This holistic…

Consumer demand for health products made from natural ingredients is already well developed in Ireland, and this trend supports sales of herbal/traditional products in 2023. Consumers tend to use these products for minor ailments, but will shift to…

Herbal/traditional cough, cold and allergy (hay fever) remedies has posted very strong growth in 2022 and in 2023 as the category has benefited from the surge in respiratory illness that was seen in Greece in Q4 2022 and Q1 2023 in line with the…

As consumers shift towards a more holistic approach to their health, sales of herbal/traditional products continue to grow. As evident across most of the French consumer health industry in the aftermath of the pandemic, preventive health and immunity…

Herbal/traditional sleep aids is expected to register the highest current value growth in 2023. Stress factors such as economic uncertainty and a spiralling crime rate are expected to lead to increased demand for sleep aids. In addition,…

Herbal/traditional remedies recorded steady growth in 2023 as they are well received and trusted by Dominican consumers. Also, consumers are increasingly turning to more natural products that they perceive to be healthier, cleaner and less processed.…

Herbal/traditional products is expected to register an increase in current value sales in 2023 thanks in part to rising inflation due to the energy crisis stemming from the war in Ukraine, which is driving retail prices. However, as fears around…

Driven by a greater consumer focus on health and wellness, sales of herbal/traditional products are recording further growth in 2023. There is a growing preference for herbal/traditional over standard products as herbal medicine is deeply rooted in…

Demand for cough/cold/allergy remedies is on the rise. Ingredients such as menthol, eucalyptus, propolis, and hedera helix are particularly popular in syrups used to address dry or productive coughs. These herbal remedies are known for their…

The resumption of offline activities and offline traffic is bringing back the buzz for nurturing products (also known as “yang sheng”), a major component of herbal/traditional dietary supplements. COVID-19 restrictions weighed down sales of…

Consumers in Chile continue to show strong support for herbal/traditional products, especially when purchasing cough/cold remedies. This trend is not only driven by the longstanding preference for natural products among many Chileans but also due to…

Most herbal/traditional categories are expected to see decreases in retail volume sales over 2023, although this comes on the back of strong growth in the wake of the Coronavirus (COVID-19) crisis earlier in the review period. In 2023, the market…

Herbal/traditional products is witnessing a strong performance in 2023, amidst stable consumer demand and rising unit prices in all categories. Inflation has been a key trend driving up unit prices of herbal/traditional products. While the COVID-19…

In recent years, the local government has been active in promoting the development of traditional medicine. In 2023, local health authorities continued with this strategy and signed an agreement with the Japanese government to help promote local…

Herbal/traditional products continues to see strong growth in current value terms in 2023. This is partly down to the impact of inflation alongside the rising cost of energy and imported ingredients, with herbal substances often having a higher cost…

Demand for herbal/traditional dietary supplements continued to grow strongly in 2023, as consumers sought out products to help protect them from illness. This increased focus on preventative health and immunity-boosting products caused a surge in…

Herbal/traditional products are expected to register positive current value and volume growth in 2023. Consumers are becoming concerned about the side effects of other OTC consumer health products. They appreciate the natural properties of…

Demand for eye care continues to grow in 2023, with allergy eye care, the smaller of the two categories, recording a stronger performance. Worsening air pollution remains one of significant factors contributing to the growth of allergy eye care in…

In 2023, standard eye care is set to outperform allergy eye care, due to the year-round use of such products, as well as consumers’ growing concern about issues such as dry eye and digital eye strain. Although price increases from eye care players…

Eye drops is the leading format for eye-related treatments in the United Arab Emirates, for several reasons. First, eye drops offer ease of application, allowing individuals to self-administer the treatment directly to the affected area. Second, they…

Eye care is projected to post a moderate rise in retail volume sales over 2023, accompanied by a more substantial increase in retail current value sales. This pattern of volume-value growth mirrors the trend observed in several consumer health…

Eye care recorded another positive sales performance in 2023 as various background trends contributed to rising demand. In particular, further increases were seen in the already high amounts of screen time that most Norwegian people have on a daily…

Eye care has continued to expand at a healthy pace in 2023, with volume and current value growth rates expected to be well up on 2022. This is primarily due to buoyant demand in standard eye care, which is by far the largest of the two main…

Standard eye care is set to continue benefiting from the increasing amount of time consumers are spending in front of digital screens. Sales are expected to deliver steady growth in current value terms in 2023, with this being boosted by unit price…

Eye care is expected to see stronger growth in 2023 compared to the previous year, with healthy retail volume and current value growth. The product area has seen consistent strong performance over the review period and during the pandemic. The…

Eye care category sales continue to post relatively solid retail volume growth in 2023, despite the high costs of living that is putting a squeeze on consumption in Ireland. Many people are still regularly working remotely and frequently choosing to…

Unlike most other OTC categories, in which marketing activities targeted not only the pharmaceuticals community, but also consumers, this was not previously the case in eye care. Companies would reach out to doctors and to chemists/pharmacists in…

Vision disorders continue to increase in France, stemming from greater exposure to digital screens and a decrease in the time spent outdoors. Post-pandemic, working from home has become a permanent measure for many former office-based employees, at…

Eye care is expected to register an increase in both current value and volume sales in 2023, partly as a result of rising inflation due to the ongoing war in Ukraine, which is driving up retail prices. In addition, local consumers spend more time…

The occurrence of dry eye in Colombia is on the rise, with an estimated 35% to 40% of the population experiencing this condition, although official statistics are unavailable. The emergence of new habits during the pandemic and post-pandemic period,…

In 2023, eye care in China is set to maintain moderate current value growth. The eyes, being one of the most vital human senses, have always been a focal point of concern, resulting in relatively stable demand for eye care products. Particularly in…

Eye care in Chile is experiencing declining retail volume sales in 2023, primarily due to greater mobility outside of the home and the transition back to in-person work settings. In 2020 and 2021, standard eye care experienced a notable upturn in…

Eye care is projected to post positive retail value (constant 2023 prices) growth in 2023. While moderate, growth is expected to be higher than in the previous years of the review period, partly due to strong unit price increases. Meanwhile, in…

Longer and stronger periods of pollen and increasing cases of allergies is boosting sales of eye care, primarily allergy eye care. Sales of these products have benefited from high pollen levels in Belgium in the early months of 2023 due to the…

With consumers spending more time in front of screens, whether as a result of home working or e-learning, retail sales of eye care products continued to see healthy growth in constant value terms in 2023. The COVID-19 pandemic led to an increased use…

In 2023, digestive remedies in Vietnam continues to record a strong performance in line with rising consumer awareness of the importance of digestive health. The prevailing health and wellness trend has made Vietnamese consumers more conscious of…

Natural digestive remedies and DTC supplement brands have witnessed an incredible online revolution in recent years, due to increased TikTok education on homeopathic treatments and awareness of holistic gut supplements. There has been growing…

Gastrointestinal disorders such as gastroesophageal reflux disease (GERD), peptic ulcers, and gastritis are relatively common in the United Arab Emirates. Digestive remedies such as proton pump inhibitors are effective in treating these conditions by…

In terms of retail current value sales, digestive remedies is projected to record healthy growth in 2023. This is mainly driven by average retail current unit price growth. In 2022, the growth in average unit prices was still relatively low, although…

Towards the end of the review period, Norwegian consumers returned to the lifestyle habits that were common prior to the onset of the COVID-19 pandemic. This meant travelling more often and also spending more time socialising with friends and family…

In a reversal of the trend witnessed over 2021-2022, all digestive remedies categories in Morocco are set to record improved performances in volume growth terms in 2023. Demand for several product types has increased as lifestyles have become busier…

Digestive remedies has been one of the most dynamic OTC categories with it being set to see high single-digit growth in current value terms in 2023. This is being fuelled by the dynamic performance of antacids, the largest product category within…

The return to relatively normal patterns of eating out at restaurants, combined with more stressful on-the-go lifestyles, is leading to an increase in digestive health issues in 2023. In retail volume terms, there is a modest increase in sales of…

Digestive remedies is one of the most stable consumer health categories in Ireland, but the lack of innovations and breakthroughs over the review period is posing a limitation to growth. Even new product launches are rare in this category, with the…

Within OTC digestive remedies, the penetration of herbal/traditional products is growing rapidly. This is because there is significant value growth potential for manufacturers as the premium positioning of herbal/traditional products allows for…