Consumer Health

OTC obesity continued to gain ground in 2023 as increasing numbers of consumers turn to these products as a way of losing weight rapidly. In the Philippines, OTC obesity is a highly mature category and this marks the country out from neighbours in…

Despite the tough economic conditions in South Africa in 2023, consumers remain dedicated to their health and wellbeing. As such, they are still prioritising activities such as going to the gym, outdoor sports and taking a walk after work, with even…

Demand for weight management and wellbeing products has continued to grow in the wake of the pandemic as consumers have looked to shed the weight gained during lockdown and home seclusion, but also due increased health consciousness. Although having…

Demand for vitamins continued to increase in the Philippines during 2023 as the use of these products to supplement the diets of local consumers became increasingly commonplace. While malnutrition is uncommon in the Philippines, many local people are…

During the review period, more consumers have prioritised their skin care. Despite the economic difficulties, consumers are still purchasing skin care products as there are various skin care ranges both locally and internationally that have a wide…

Sales of multivitamins and single vitamins in Japan have continued to grow in current value terms in 2023, reflecting the ongoing consumer interest in healthy living. Multivitamins are seen as an easy and convenient way for consumers to address their…

Recent years have seen the population of the Philippines become more interested in sports and fitness and this can be seen in part as a response to the harsh realities of the COVID-19 pandemic. It is well-known that people who are physically fit and…

For many sports enthusiasts, sports nutrition is a vital part of their daily nutritional routine. Many consumers who use sports nutrition are generally active gym users or even play a sport. Sports nutrition products provide those who are exercising…

Sports nutrition was one of the most dynamic areas of consumer health in Japan over the review period, including during and after the pandemic. The category has been rapidly expanding thanks to an increasingly health conscious population, but also…

One of the more interesting aspects of the Philippine consumer health market is that the country is often the first territory that multinational companies launch new products in, especially those that represent a significant departure from the…