Consumer Health

Kazakhstani consumers became more prone to gaining weight over 2020-2021 as a result of dietary changes and reduced levels of physical activity during lockdowns, social distancing and remote working. Since then, many people sought to quickly lose the…

Wound care is expected to positive current value and volume growth in 2023. The full opening of society, post pandemic, supports volume sales, as people are more active, and as a consequence there are more small injuries. Continuing population growth…

The wound care category is set to see volume sales continue to fall in 2023, though at a slower pace than in the previous year. The COVID-19 crisis saw people ;largely confined to their homes and less likely to experience the kinds of minor injuries…

After a brief rebound in 2022, overall retail volume sales of wound care are projected to resume their downward trajectory over 2023. Demand is generally supported by relatively inexpensive pricing for these products, and the rebound was mainly due…

Analgesics continues to witness strong current value growth in 2023 as consumers return to normal lifestyles and are exposed to regular seasonal common colds and viruses. A high proportion of analgesics are used to tackle everyday colds and flu…

Analgesics is failing to record a strong performance in Lithuania in 2023; following the pandemic years, sales are stagnating, reflecting the saturated market and consumer base. In addition, a growing scepticism and concern about the overreliance on…

Analgesics continues to achieve strong value growth in North Macedonia in 2023 as a result of strong consumer demand for systemic analgesics, especially adult ibuprofen, adult acetaminophen and adult aspirin. Topical analgesics are outperforming…

Diclofenac and naproxen are non-steroidal anti-inflammatory analgesics used to relieve mild pain. Both categories saw retail current value sales surge in 2022. Retail current value sales are set to continue to grow over 2023 in both categories,…

Analgesics remained a key product area within consumer health in Sweden in 2023, having accounted for close to a quarter of overall OTC value sales. The most popular analgesics were those based on active ingredients acetaminophen or ibuprofen, with…

In 2023, health sensitivities among consumers in Laos, due to local diet and weather, have led to increased demand for consumer health products. Likewise, the prevalence of self-medication persists due to limited hospital access, leading consumers to…

Consumer health in Latvia continues to recover from the pandemic in 2023, with major categories seeing demand patterns rebalance as lifestyles shift back normality. Economic uncertainty is prevailing with inflation remaining high in 2023, a trend…

2023 marks the final year that the outbreak of COVID-19 impacts results. Product areas that gained sales due to the COVID-19 pandemic are returning to purchasing levels and behaviours seen before 2020. Similarly, those negatively impacted by the…

Consumers are increasingly adopting a preventative approach to maintaining good health, which continues to drive interest in vitamins and dietary supplements in 2023. Established brands continue to dominate sales as brand loyalty is relatively high…

Despite higher standards of living in North Macedonia, economic challenges resulting in low disposable incomes remain, with the situation further exacerbated by the ongoing war in Ukraine. This has led to double-digit inflation, which is increasing…

Consumer health sales grew moderately in 2023 as consumers prioritised their spending on essential goods over preventive health. As a result, vitamins and dietary supplements and weight management and wellbeing were the most affected. However, sports…

Consumer health declined in volume sales while retail value sales grew below inflation in 2023. This was mainly due to significant falls in the vitamins and dietary supplements and weight management and wellbeing categories while sports nutrition and…

Consumer health registered strong sales growth in Qatar in 2023 thanks to strong purchasing power and rising interest in leading healthy lifestyles. The country’s high obesity rate has combined with the sharpened focus on health and wellbeing that…

Consumer health in Slovakia is affected by changes in purchasing behaviour as a result of the fading Coronavirus (COVID-19) pandemic, the effects of the war in Ukraine and a cost of living crisis amid high inflation. However, the issue of high…

The Swedish market consumer health saw healthy growth in retail current value terms in 2023, continuing the trend of the previous year. However, this was driven mainly by inflationary pressures, rather than any real upturn in demand. While the rate…

Cough, cold and allergy (hay fever) remedies in Latvia is registering moderate growth in 2023 as the category begins to stabilise post-pandemic. Retail value sales rebounded strongly 2022 after two years of decline, with lifestyles shifting back to…