Market research on the consumer health industry. Our reports feat...
Market research on the consumer health industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Herbal/traditional remedies is benefitting from a combination of factors which are pushing consumers towards this area of medicine. One element is the economic context, with high inflation leading to lower consumer purchasing power. In this sense,…
In 2023, Serbians remain positively disposed towards herbal/traditional products. When it comes to natural medicines and herbal preparations, only 26% of Europeans overall use them in defence against viral infections, but Serbians are significantly…
The popularity of functional foods for health that have received “individual recognition” from the Ministry of Food and Drug Safety for specific functionality and safety has been gradually increasing in South Korea. In 2022, these products surpassed…
The pervasive smoking habits in Bulgaria exert a considerable negative effect on the sales of NRT smoking cessation aids. Bulgaria has one of the highest smoking rates in the European Union, with a significant portion of the population addicted to…
In keeping with the trend witnessed throughout the review period, total volume sales of NRT smoking cessation aids have continued to contract in 2023, with all categories set to post negative results in this respect. This is partly explained by the…
NRT smoking cessation aids is not a notably significant category in Peru. Indeed, such products are niche and not widely available, and have failed to attract consumer’s attention. Smokers prefer to simply maintain their habit or opt for natural and…
While overall smoking prevalence among the adult population continues to slowly decline in South Korea, demand for NRT smoking cessation aids is further falling, in line with pre-pandemic trends. NRT smoking cessation aids lost consumers’ interest…
Paediatric consumer health is on the upswing in Azerbaijan in 2023. In a post-pandemic era, parents s are once again comfortable letting their children roam free — from the playgrounds to the classrooms. More social interaction, however, increases…
Parental preference for child-specific consumer health products is a progressively growing trend in Bulgaria, reflecting a strong desire for products tailored to the unique needs and sensitivities of children, in contrast to the more traditional…
Most paediatric consumer health categories are expected to contract in volume terms in 2023. This is partly due to persistently high inflation in Hungary, with steep price hikes and falling purchasing power making people more inclined to only…
While the birth rate in Pakistan is falling, it remains amongst the highest in the world. The high birth rate and increasing health- and hygiene-awareness drive significant growth in paediatric consumer health. However, while parents are becoming…
Trends seen towards probiotics in dietary supplements are also influencing products for children. Consumer awareness of probiotics was increased during the era of health and wellbeing trends triggered by the pandemic, as people became better educated…
The increase in current value sales expected in paediatric consumer health in 2023 is mainly being driven by rising prices. Meanwhile, volume sales are being negatively impacted by consumers becoming more selective about what they buy. Waning…
Paediatric vitamins and dietary supplements remains by far the largest value category within paediatric consumer health. Despite a decline in retail volume sales in 2023, heightened health awareness since the pandemic and parents’ approach to…
The demands of busy and stressful lifestyles in Bulgaria have given rise to a significant increase in the demand for sleep aids. As modern life becomes increasingly fast-paced and work-related pressures intensify, many individuals find themselves…
While sleep aids is poised to record strong growth in current value sales in 2023, this is mainly due to price hikes amidst high inflation fuelled by the global recovery from COVID-19 and the fallout of Russia’s invasion of Ukraine. With inflationary…
Sleep aids is a winner in consumer health in 2023, thanks to growing consumer awareness around such products and their benefits. This also stems from the era of the COVID-19 pandemic, which triggered both health and wellness trends and instances of…
The lingering impact of the pandemic, greater exposure to digital screens, and generally fast-paced lifestyles are continuing to affect the local population’s ability to relax and sleep, with heightened stress known to be a major factor impacting…
Within Azerbaijan’s sports nutrition category, prices are climbing yet the sales shows robust vitality. Price hikes are in response to tangible macroeconomic factors such as the inflationary dynamics domestically and the economic ramifications of the…
The sports nutrition category has seen international brands, such as Post Holdings Inc, Optimum Nutrition Inc, and Pure Nutrition Technology, establish strong positions in the Bulgarian market. International brands typically offer a wide range of…