Consumer Health

Vitamins are expected to be the worst performing consumer health product in 2023, with a significant decline in volume sales. The boon from the pandemic is long over and in particular vitamins that claim immune boosting benefits are seeing a…

Vitamins is witnessing one of the highest growth rates within consumer health in 2023, thanks to robust consumer demand driven by health and wellness trends. Vitamin intake and supplementation is gaining importance in Bosnia and Herzegovina, with…

Retail volume sales are expected to decline across single vitamins over 2023; at a faster rate than in 2022 as unit prices rise amid an inflationary climate. Even vitamin C, which maintained at least a slight increase in retail volume growth in 2022,…

The retail volume declines recorded by vitamins in 2022, for both multivitamins and single vitamins, are noticeably slowing in 2023. In 2021, the category’s dynamics shifted as the pandemic continued to drive demand for vitamins due to heightened…

Vitamins enjoyed a surge in demand throughout the COVID-19 wave which started after the lifting of COVID-19 restrictions in December 2022, and lasted during the first half of 2023. Products with the purpose of immune support, such as vitamin C, which…

After the COVID-19 crisis, the demand for vitamins shrunk. With a significant reduction in COVID-19 cases and less severe disease, consumers withdrew their attention from vitamins, especially those that they did not have the habit of regularly…

The pandemic has encouraged several consumer behaviour changes in terms of the purchasing and consumption of vitamins. Croatians are now taking preventative health more seriously and vitamins and supplements are being taken by those who never…

Vitamins received a significant boost from the pandemic as consumers sought to boost their immune systems and protect themselves from COVID-19. Now that concerns around the virus have abated, there is less demand for vitamins, and volume growth is…

Given the persistent inflationary pressures experienced in the country, it is not surprising that the vitamins category has also seen significant price increases. According to official sources, vitamins experienced a rise of 6.9% in 2022, which is…

Vitamins are expected to register a decline in volume sales in 2023. The boon from the pandemic is long over and vitamins that claim immune boosting benefits are seeing a significant decline. As such, value sales are now on par with pre pandemic…

Demand for vitamins in France continues to rise. With increasing awareness around health and nutrition and the dangers of overexposure to the sun, vitamin D is witnessing stronger growth among the French population. Vitamin D is perceived as…

Vitamin C and vitamin D have posted dramatic increases in sales since the onset of the pandemic. Consequently, in 2022, sales already started to show signs of decline due to maturity. Vitamin D, which is the largest category, witnessed losses in 2022…

Vitamin sales patterns are returning back to normality in 2023, following the surge in demand at the height of the pandemic period, although high inflation remain an issue. The COVID-19 pandemic encouraged consumers to take better care of their…

The health and wellness trend has accelerated in Israel since the COVID-19 pandemic, with more people interested in adopting healthier regimes. This led to an increase in demand for vitamins, which continues to drive growth in the sales of vitamins.…

Multivitamins is set to deliver moderate growth in current value terms in 2023, representing a significant slowdown from the growth seen during the pandemic. This slower growth is largely the result of the lower demand for multivitamins positioned…

Demand for vitamins in Morocco has remained buoyant in 2023, with total volume sales set to increase at a faster rate than in 2022. This improvement has been supported by continued growth in the number of consumers taking these products as a…

2023 saw vitamins record negative volume growth for the second year running, although sales declines were far more moderate than what was seen during 2022. These negative performances can be seen as the category’s natural reaction to the very high…

Overall, vitamins is projected to register a further decline in retail volume sales over 2023, with a moderate increase in retail current value sales. However, retail volume and current value sales are expected to be higher at the end of the review…

Although multivitamins is set to maintain growth and remain the largest category within vitamins in current value terms in 2023, the trend towards personalisation in healthcare is also leading to an increase in sales of single vitamins. As…

Vitamins is set to maintain current value growth in 2023, and is also expected to continue to see steady growth over the forecast period. Sales are benefiting from consumers taking a more holistic approach to their health, with many people placing an…

Despite a noticeable slowdown in growth following a dynamic performance in 2020 and 2021 at the height of the pandemic, demand for vitamins in Vietnam continues to rise in 2023, driven by greater awareness among local consumers of their health and…

In 2023, weight management and wellbeing is set to post positive value and volume growth. This is primarily fuelled by rising obesity rates and growing awareness of the many health risks associated with being overweight or obese. Thus, there is a…

Weight management and wellbeing saw a mixed performance in 2023, in view of the ongoing economic crisis. Such products are mostly expensive, as well as being viewed as non-essential, and are therefore financially out of reach for lower-income…

Weight management and wellbeing is seeing steady growth in current value terms in 2023. Sales have benefited from the weather which was unusually warm and dry during the early months of the year. Belgians usually look to weight management and…

Weight management and wellbeing is expected to register an increase in current value sales, though growth in volume sales is expected to be minimal. Rising inflation as a result of a sharp decline in foreign currency reserve is pushing up prices,…

Weight management and wellbeing continues to record strong current value growth rates in 2023, driven by the popularity of health and wellness trends, which is having a significant impact on consumer attitudes and purchasing patterns. COVID-19 is no…

Meal replacement is set to see a much bigger drop in retail volume sales in 2023, compared with the strong decreases recorded over 2020-2022. Meal replacement struggles to gain traction as above-average inflation rates and rising prices force…

After experiencing a significant double-digit decline in retail value terms in 2022, weight management and wellbeing is only showing signs of a modest rebound in 2023 with flat growth. However, the overall outlook remains subdued as consumers…

Despite the lifting of COVID-19 restrictions at the end of 2022, in 2023 consumers have not fully emerged from the shadow of COVID-19. Lingering health concerns and illness have led to an increased focus on health and immunity. This heightened…

Amongst the major concerns of Colombians are health issues associated with being overweight or obese. Awareness of such issues has been raised by government efforts, which have included issuing an obesity law in 2009 that promotes healthier eating…

Weight management and wellbeing has a very strong foundation to maintain its current consumer base and expand upon it as around 35% of children and 65% of adults are either overweight or obese in Croatia. For the last decade, Croatians have developed…

Weight management is expected to register an increase in current value sales in 2023, partly due to rising inflation due to the energy crisis stemming from the war in Ukraine, which is pushing up average unit retail prices. After strong growth during…

Meal replacement continues to account for most value sales in weight management and wellbeing in 2023 and recorded further growth in the year. They enjoy strong sales promotion from the direct selling players and consumers are highly familiar with…

Weight management and wellbeing is expected to register both a decline in value and volume sales in 2023. Post pandemic, consumers are out and about again and are also able to visit the gym and be more active in order to lose weight. Therefore, there…

France has seen a surge in obesity and the trend is concerning French public health officials, for reasons ranging from mental health issues to weight-related conditions such as diabetes. However, demand for weight management and wellbeing continues…

The over-promising claims that weight loss supplements have been making through the years are affecting the category’s performance. Consumers have been losing their trust in the efficacy of weight loss supplements and this is affecting sales. Despite…

Weight management and wellbeing continues to face decline as more consumers are sceptical about the efficacy of using such products, with some concerns about unpleasant or harmful side effects. Many Irish consumers now understand that only physical…

With the growing popularity of health and wellness trends, many locals are increasingly sceptical about weight management products, and prefer to eat a balanced diet and incorporate physical activity to reach their goals. This focus on healthy eating…

Meal replacement is seeing moderate growth in current value and retail volume terms in 2023, with the category remaining the largest area of weight management and wellbeing in Italy. After having been negatively impacted by the impact of inflation on…

Weight management and wellbeing products have continued to gain popularity in Morocco in 2023, with weight loss supplements and meal replacement – the only categories to record significant sales – both poised to post improved results in volume growth…

Weight management and wellbeing in Norway is a category in which demand is slowly but steadily falling as few of the products in the category conform to current trends in slimming and health and wellbeing generally. Similar to other consumer health…

In 2023, meal replacement and weight loss supplements are projected to record healthy increases in retail volume sales. Dutch consumers are becoming more aware of the health risks involved with obesity. Awareness was heightened by the Coronavirus…

Many residents in the United Arab Emirates lead fast-paced lives, in which ready-to-drink shakes and meal replacement bars provide a quick and convenient way for people to manage their weight due to their pre-packaged format; this is set to drive…

In 2023, overall current value growth in weight management and wellbeing is expected to exceed that seen in 2022. After the post-COVID-19 slowdown and high inflationary environment seen in the US in 2022, the category is set to experience slightly…

Demand for weight management and wellbeing continues to rise in Vietnam in 2023. Consumers' sedentary lives and lack of exercise during the pandemic have resulted in significant weight gain, which has become a primary driver of category growth.…

Performance in wound care is expected to be better than the previous year, with volume sales slightly up, in comparison with a decline the previous year. The full opening of society, post pandemic, supports volume sales, as people are more active.…

Retail sales of wound care products saw a fairly static performance in volume terms in 2023, continuing the trend of the previous year. This was in spite of the resumption of pre-pandemic lifestyles, including a return to work, school and outdoor…

Sales of wound care continue to recover in 2023 from the losses seen during the pandemic. The warm and relatively dry weather in the spring and early 2023 was good for sales. Good weather generally encourages more outdoor activities thereby…

Wound care is expected to register a further healthy increase in current value sales, as consumers continue to lead more active lives post pandemic. However, constant value growth is expected to be more muted, as wound care is dominated by imported…

Consumer demand for wound care products remains stable in 2023, despite the significant unit price increases which had only a mild effect on retail volume growth. Conversely, current value growth has reached double-digits due to the price rises.…