Consumer Health

In the context of rising consumer health consciousness, many Romanian consumers are coming to perceive their daily habits as unhealthy. For example, many consumers are becoming aware of their irregular eating and inadequate water intake. As they come…

After a sharp spike in growth in 2020 following the outbreak of COVID-19 sales of vitamins continue to normalise in 2023, with this process having started in 2022. This means a decline for both single vitamins and multivitamins in current value and…

Following a remarkable surge in demand for vitamins during the peak of the pandemic, growth remained fairly modest in retail volume terms in 2023. While vitamins remain a staple in many Polish households, the immense initial demand set a high…

The end of the pandemic era has influenced sales of vitamins. For example, vitamin C skyrocketed in sales in 2020, as consumers sought out natural immunity boosters in the face of the COVID-19 virus. Following this significant spike, sales then…

Value sales for vitamins are sizeable in Pakistan and continue to register healthy value growth. Multivitamins are expected to register the highest current value growth in 2023 and also account for the majority of value sales. Consumers appreciate…

2023 saw vitamins record negative volume growth for the second year running, although sales declines were far more moderate than what was seen during 2022. These negative performances can be seen as the category’s natural reaction to the very high…

Vitamins is experiencing strong double-digit value growth in 2023 due to rising unit prices and rampant inflation in the country. Volume sales, meanwhile, have normalised following a strong boost during the pandemic as consumers bought vitamins in…

During the outbreak of COVID-19, consumers were buying vitamin products as a preventive measure. In addition, there was a widespread belief that Vitamin C could enhance the immune system and reduce the risk of contracting COVID-19. However, with the…

Retail sales of vitamins registered a marked slowdown in growth in current value terms in 2023, as consumers’ lives began to normalise post-pandemic. During 2022, a severe flu season, coupled with a new wave of COVID-19, saw New Zealanders flocking…

Demand for vitamins in Morocco has remained buoyant in 2023, with total volume sales set to increase at a faster rate than in 2022. This improvement has been supported by continued growth in the number of consumers taking these products as a…

Local consumer interests are shifting in terms of priorities towards pleasure, entertainment, and travel, with a diminishing focus on prevention. Vitamins, once heralded as essential to strengthen the immune system, are now experiencing slower growth…

Demand for vitamins continued to grow at a rapid pace in 2023 as Malaysians increasingly focused on preventative health measures. Indeed, despite the transition of COVID-19 into an endemic virus, consumers continued to seek out products that claimed…

2023 was a positive year for sales of vitamins in Lithuania. Following the outbreak of COVID-19, new habits have formed in the country, with consumers keen to take care of their immune systems, with a solid and growing focus on preventative health…

Although vitamins are still witnessing solid current growth in 2023, demand is now subsiding after several years of dynamic performance during the pandemic years. Retail volume and current value sales are now substantially higher than pre-pandemic…

Vitamins is witnessing healthy volume growth in 2023 despite high inflation. Rising health consciousness in Kenya, which was bolstered by the pandemic, is leading to increased demand for vitamins. Multivitamins are one of the most popular products,…

Overall, vitamins is expected to see a further decline in retail volume sales, as well as a drop in retail current value sales, due to the struggles of multivitamins, over 2023. As the huge positive impact of the Coronavirus (COVID-19) pandemic,…

Sales of multivitamins and single vitamins in Japan have continued to grow in current value terms in 2023, reflecting the ongoing consumer interest in healthy living. Multivitamins are seen as an easy and convenient way for consumers to address their…

Multivitamins is set to deliver moderate growth in current value terms in 2023, representing a significant slowdown from the growth seen during the pandemic. This slower growth is largely the result of the lower demand for multivitamins positioned…

The health and wellness trend has accelerated in Israel since the COVID-19 pandemic, with more people interested in adopting healthier regimes. This led to an increase in demand for vitamins, which continues to drive growth in the sales of vitamins.…

Vitamin sales patterns are returning back to normality in 2023, following the surge in demand at the height of the pandemic period, although high inflation remain an issue. The COVID-19 pandemic encouraged consumers to take better care of their…