Consumer Health

Sports nutrition continues to recover from the slump in retail volume and current value sales in 2020, caused by the closure of gyms and lockdowns, home seclusion and social distancing measures to stem the tide of the Coronavirus (COVID-19) pandemic.…

Sports nutrition was one of the most dynamic areas of consumer health in Japan over the review period, including during and after the pandemic. The category has been rapidly expanding thanks to an increasingly health conscious population, but also…

Sports nutrition looks set to see double-digit growth in current value terms in 2023 for the second year running with sales having already exceeded pre-COVID-19 levels. The category had already seen a full recovery in 2022 in Italy after the decline…

In 2023, Israelis have fully returned to gyms with many placing a bigger focus on health and fitness since the COVID-19 pandemic. With greater opportunities to get fit and workout, sports nutrition products are enjoying strong growth in current value…

The year 2023 is shaping up to be another strong year for sports nutrition in Ireland. Daily routines are back to normal following the removal of all pandemic-related restrictions, with consumers back into gyms and other sporting venues, driving the…

Millennials and Gen Z increasingly prioritise their wellbeing and wellness, which is set to contribute to retail volume and current value growth for sports nutrition in 2023. Rising health awareness can be seen through the massive expansion of gym…

Sports nutrition is a rapidly evolving category in the consumer health industry in India, and is set to see a double-digit growth rate in 2023, owing to the increasing health and wellness trend. There is growing awareness of the importance of a…

Sports nutrition has remained one of the best performing areas of Hungary’s consumer health market in 2023, with strong double-digit growth in total current value sales projected and all categories poised to register impressive results in volume…

In 2023, sports nutrition in Hong Kong continued to record robust volume growth as local consumers maintained the exercising habits they acquired during the pandemic when spending time in lockdowns. Local consumers are increasingly interested in…

Steep unit price increases for many sports nutrition products proved to be too much for the category towards the end of the review period, leading to current value decline in 2021 and 2022. Supply chain issues related to protein availability and…

Alongside the re-opening of gyms and the increase in the number of people engaging in sporting activities since the pandemic being growth drivers for sports nutrition, the category also appears to be appealing to a different consumer group. Consumers…

Sports nutrition – one of the most dynamic categories in the entire consumer health industry, continued to record strong growth in 2023. The category has been continuing to experience a positive performance, with double-digit current value growth…

Sports nutrition is expected to be the star performer in 2023, with double-digit constant value growth. The consumer base is widening and demand for sports nutrition is now not only confined to body building, but also for sports enthusiasts who…

Some trends given impetus during the pandemic remain relevant in France. As health and wellness trends continue to rise among the French population, sports, active lifestyles and the importance of daily movement continue to gain traction. The…

All areas of sports nutrition are set to achieve current value growth in 2023. While, in 2022, a large part of value growth stemmed from increased ingredient costs, in 2023, prices were lowered, and growth resulted from increased demand for…

In 2023, sales of sports nutrition are benefiting from consumers leading increasingly healthy lifestyles and rising nutrition education. In addition, sports nutrition products are now very well perceived as the scepticism among the general public…

The health and wellness trend encourages a holistic approach to health, considering the lifestyle and habits of a person rather than focusing solely on physical symptoms. It recognises that various aspects of life, including nutrition, exercise,…

Sports nutrition products typically have very high prices, which limits the growth potential to an extent. As such, consumption is limited to consumers in medium and high income groups. In addition, some sports nutrition products sold in Ecuador can…

Despite persistent inflationary pressures affecting the country and the sports nutrition industry in particular, consumers continue to purchase these items to help them maintain their regimes of fitness regimes. The fitness boom in the country is…

Sports nutrition continues to see strong current value growth in 2023. In addition to the war in Ukraine driving up energy costs and therefore average retail prices, many Danes are avid gym goers – a key channel for sports nutrition products – but…