Consumer Health

Having experienced a boom in demand during the pandemic years, retail volume sales of vitamins saw a more muted performance in 2023. With concerns around the COVID-19 outbreak beginning to subside, consumers were less concerned about boosting their…

Vitamins are expected to register positive current value and volume growth in 2023. Though the boon from the pandemic is over, many consumers have now adopted the habit of taking vitamins as a preventative health measure. That being said, sales are…

While interest in preventative health was increasing prior to 2020 in Western Europe, the Coronavirus pandemic has accelerated this with consumer focus being on immunity in 2020. In light of an economic downturn, value and efficacy are set to gain…

Sales in Latin America went into decline in real value terms in 2022, although this was understandable, given the strong growth seen during the pandemic, particularly in 2020, when consumers had been actively seeking out immunity-boosting products..…

Vitamins and dietary supplements is an area of consumer health that has been doing well during the pandemic. People have been trying to look after their health with the Coronavirus (COVID-19) at large, for example seeking out immunity-boosting…

Evolving wellness priorities around physical and emotional health point towards simplicity, new perceived value and relevance that instils optimum quality and trust. This calls for a no-frills approach grounded in authenticity and expert-backed…

Legislative action is proving necessary to move packaging in a more sustainable direction, leading governments across the world to implement a wide variety of new laws aimed at reducing packaging waste and promoting a circular economy. This includes…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…

C-beauty brands outperformed the market in China in the last five years, particularly in skin care and colour cosmetics. Benefiting from strong digital capabilities and marketing strategies, C-beauty is winning younger consumers. However, the…

With advances in women’s health accelerating, commercial prospects are becoming a firm proposition for business. Embracing women’s wellness through dedicated solutions that cater for unique needs requires a holistic outlook factoring in an integrated…