Market research on the consumer health industry. Our reports feat...
Market research on the consumer health industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Herbal/traditional products remain a popular consumer health category amongst Nigerian consumers and continued to perform well in 2023. Traditional medicines hold a significant role in Nigeria, with many traditional remedies passed down through…
An improved quality of life, higher living standards, and the health and wellness trend (and its associated link with more natural products) is driving volume sales of herbal/traditional products in 2023. Also, consumers are increasingly prepared to…
In line with the general trends seen across the Norwegian consumer health industry during the review period, 2023 saw herbal/traditional products record positive volume and value growth as demand continued to rebound from the negative sales…
Herbal/traditional products are expected to register healthy current value and volume growth in 2023. Consumers are becoming concerned about the side effects of other OTC consumer health products. They appreciate the natural properties of…
Herbal/traditional remedies is benefitting from a combination of factors which are pushing consumers towards this area of medicine. One element is the economic context, with high inflation leading to lower consumer purchasing power. In this sense,…