Consumer Health

The COVID-19 pandemic, conflict in Ukraine, and escalating living expenses have intensified mental health worries among Slovenian consumers. Consequently, many are searching for dietary supplements and vitamins that enhance their mood and alleviate…

During the review period, South Africa experienced high levels of inflation that impacted essential categories such as food, fuel and even mortgage payments. Consumers were cutting down on discretionary spending as they had less disposable income.…

Ginseng remains by far the largest value category within dietary supplements in South Korea. As ginseng is well-known for its overall immunity support, this category is experiencing stable demand, whilst also remaining popular for gifting, with red…

While value growth of dietary supplements is slowing as economic pressures hinder more frequent purchases by consumers, the category remains a more dynamic performer than vitamins in 2023. Although health and wellness have become the primary concern…

The health and wellness trend continued have a positive impact on sales on dietary supplements in 2023 as consumers focused on preventative health measures, rather than treating symptoms as they occurred. This trend was exacerbated by the COVID-19…

In 2023, minerals are the most sought-after dietary supplement in Switzerland. Protein supplements, probiotics and calcium have been showing the highest demand among dietary supplements. Herbal and traditional supplements, on the other hand, have…

Overall volume sales of dietary supplements in Taiwan have picked up in 2023, with most categories set to show improved results in this regard as compared to 2022. As with vitamins, demand has been buoyed by the growing adoption of more holistic and…

In 2023, Thailand witnessed a continued strong demand for dietary supplements, reflecting a heightened consumer interest in preventative health. While fears surrounding the COVID-19 pandemic had largely subsided, there remained a key focus on…

Dietary supplements enjoyed strong retail volume and current value growth in the wake of the Coronavirus COVID-19) pandemic. However, as the threat of the virus eased and related restrictions lifted, the category experienced stabilisation. Consumers…

Dietary supplements in the Netherlands presents a varied picture in terms of retail volume and value growth during the review period. Amidst the Coronavirus (COVID-19) pandemic, there was a surge in the retail sales of dietary supplements known to…

Probiotic supplements generated further positive sales growth in 2023 as the category continued to recover from the significant sales declines registered in 2021. Many consumers began taking probiotic products as a way of strengthening their immune…

Dietary supplements has witnessed a surge in products targeting beauty and anti-ageing, which reflects consumers’ growing desire for holistic wellness solutions and the “beauty from within” trend. Supplements such as co-enzyme Q10, which is known for…

Women’s health has become a key brand focus for players in 2023, across a range of consumer health categories, particularly dietary supplements. Regarded by many as a theme rather than category or positioning, the concept is influencing activity and…

Following the initial high growth phase of the pandemic in 2020, and subsequent slowdown in growth in 2021 as panic-buying receded, dietary supplements has re-entered a period of consistency, and is set to continue to grow at a moderate pace in…

The advertising of dietary supplements through social media platforms such as Facebook, Instagram, and TikTok is becoming increasingly common in Tunisia. Bloggers, particularly pharmacists and doctors, play a significant role in promoting these…

In the wake of Coronavirus (COVID-19), a growing number of local consumers are re-examining their diets. Obesity was identified as a major risk factor for developing severe symptoms, if one contracted the virus. As a result, consumers changed their…

For the second consecutive year, dietary supplements is expected to register a significant fall in volume sales. Two main factors are causing this negative performance. With concerns about COVID-19 abating, consumers are less concerned about boosting…

During the pandemic, the popularity of dietary supplements skyrocketed as people sought preventative strategies to boost their immune health and minimise the impact of COVID-19. At this time, state customs officials actively promoted the import of…

Retail value sales of dietary supplements continue to grow strongly in 2023, albeit at a marginally slower pace compared to the previous two years. The rising demand for dietary supplements has been significantly influenced by the pandemic when local…

Many Algerians suffer from gastrointestinal problems, due to poor nutrition, changing dietary habits, and the poor quality of drinking water. However, continuing high inflation is expected to dampen volume growth somewhat. That being said, continuing…

Retail sales of digestive remedies saw accelerated growth in constant value terms in 2023, as consumers returned to their busy, pre-pandemic lifestyles. With fears over the COVID-19 pandemic beginning to subside, there was notable increase in the…

Diarrhoeal remedies is set to see solid growth in Australia in 2023, with more Australians finding themselves in need of such products compared with previous years. Australians are spending more time outside the home, and are once again vulnerable to…

Digestive remedies continues to see strong mid-single digit growth in current value terms in 2023, albeit this is mainly being driven by price increases rather than an increase in demand. High inflation and the rising cost of manufacturing and…

Growth for digestive remedies in Azerbaijan is slow and steady in 2023. With the lifting of pandemic-related restrictions, there was a brief shot of adrenaline as people returned to the office and resumed their social lives. However, any expectation…

Digestive remedies has seen robust current value growth in 2023 due to a combination of two factors. Firstly, Belgians rediscovered the joy of taking holidays, more particularly outbound trips and local excursions. Until the end of 2021, it was…

The increased availability of low-cost generic proton pump inhibitors containing compounds such as omeprazole are dampening volume sales of antacids. Despite omeprazole being registered as an Rx drug, it is widely available, and can be accessed…

Consumers are increasingly health conscious and digestive health is among the top priorities for a number of reasons. Many Bosnians continue to live unhealthy lifestyles and eat poorly, which are negatively impacting digestive health. In addition, a…

Digestive remedies is set to show double-digit growth in current value terms in Brazil in 2023; a result primarily driven by antacids and diarrhoeal remedies. Together, these two categories account for more than half of value sales of digestive…

Marketers are increasingly focusing on educating consumers about digestive health, utilising both traditional and digital platforms. Given the sensitive nature of digestive health issues, campaigns are designed to be empathetic and non-intrusive.…

Poor drinking water is leading to serious digestion problems, with consumers often for instance suffering from diarrhoea, due to the substandard water supply. This is being further exacerbated by climate change, which is leading to increased water…

Canadian consumers have resumed pre-pandemic lifestyles, with COVID-19 restrictions lifted fully in mid-2022. The return to hectic, out-of-home lifestyles fosters unhealthy diets and irregular eating habits and increases sales for digestive remedies,…

Digestive remedies in Chile is experiencing a deceleration in value growth during 2023 compared to the double-digit increases observed in the previous two years. Despite a general decline in demand, the category continues to show healthy growth rates…

In 2023, the prevalence of the XBB strain of COVID-19 in China, which typically presents with gastrointestinal discomfort and diarrhoea symptoms, has led to the rising popularity of digestive remedies, with the overall category set to achieve high…

Digestive remedies has been amongst the most dynamic categories within OTC. With people back to their normal routines, which include an increase in the frequency of eating out of the home, they have been more prone to suffer from bloating, reflux, or…

In 2023, consumers are enjoying their newfound freedom following the loosening of COVID-19 restrictions. As such, this has led to an increased use of foodservice, with consumers eating out at restaurants, having parties, and drinking with friends.…

Constipation remains one of the most common digestive problems amongst Croatians. For those suffering from constipation, laxatives are considered the easy, go-to solution, especially for those with reduced mobility or time constraints. Consumers are…

Digestive remedies are expected to register an increase in current value sales in 2023, partly driven by inflationary pressures as the conflict in Ukraine continues to drive up retail prices. Diarrhoeal remedies and motion sickness remedies will…

Digestive remedies continued to see an expansion in its consumer base in 2023 with higher penetration levels translating to stronger retail value sales. Products for indigestion and heartburn saw healthy growth thanks to more consumers eating outside…

Digestive remedies is expected to register significant current value and volume growth in 2023, partly driven by high demand for diarrhoeal remedies (see below). The healthy growth is also due to the high levels of recommendation by pharmacists at…

Demand for digestive remedies continues to strengthen in 2023 as consumers suffer from more digestive ailments. Poor eating habits amongst all classes of the Egyptian population remain the main cause of growth in demand for digestive remedies. Eating…

Digestive remedies is one of the smaller OTC categories in Estonia, encouraging less demand than vitamins and dietary supplements and analgesics, which most consumers use during periods of seasonal flu and colds. However, during 2022, the category is…

The digestive remedies category is set to achieve a solid growth rate in 2023. Several areas are seeing a positive performance, with some being driven by the increase in travel since the ending of COVID-19 related restrictions, while others have been…

Retail value sales of digestive remedies are recording subdued but positive growth in 2023, driven by heightened health awareness among the local population, including a greater focus on digestive health. French consumers are becoming increasingly…

Digestive remedies is expected to register moderate constant value growth in 2023. Geopolitical tensions in the region have led to a significant increase in the number of immigrants from Ukraine, Russia and Belarus, and this is expected to contribute…

In 2023, the demand for digestive remedies across different categories was relatively stable. The increasing prevalence of symptoms of acid or gastroesophageal reflux have been supporting retail volume and current value sales of proton pump…

Within OTC digestive remedies, the penetration of herbal/traditional products is growing rapidly. This is because there is significant value growth potential for manufacturers as the premium positioning of herbal/traditional products allows for…

Digestive remedies is set to see positive growth in 2023, with hectic modern lifestyles and convenience orientated diets supporting demand. As many consumers have returned to dining out, consuming more street food, and in general straying from the…

With traveling restrictions and social distancing measures fully lifted, residents in Hong Kong were gradually resuming their normal social lives in 2023. This resulted in an increase dining out and social gatherings, with people now able to meet up…

While digestive remedies is poised to post robust growth in total current value sales in 2023, this is mainly due to substantial price hikes amidst persistently high inflation in Hungary. All categories are set to contract in volume terms, in part…

Digestive remedies is set to see single-digit current value growth in 2023, primarily driven by the increasing trend of people eating at restaurants more frequently. This shift can be attributed to fast-paced urban lifestyles, which often leave…