Consumer Lifestyles in Egypt

June 2024

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.

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This report comes in PPT.

Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Egypt report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Egypt report answers:

  • How is the consumer mindset in Egypt changing? In Egypt, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Egypt purchase decisions?
  • Where and how do consumers shop in Egypt?
  • What health-related activities do consumers in Egypt participate in?
  • What megatrends should I focus on in Egypt (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer landscape in Egypt 2024
Personal traits and values
Egyptians actively take precautions for health and safety when leaving home ?
Millennials prioritise time with their partners over personal endeavours
Younger generations are less brand-conscious in Egypt
Older generations prefer engaging in virtual reality rather than in the physical world
Egyptians across the board are optimistic about the future
Personal traits and values survey highlights
Home life and leisure time
When at home, Egyptians most regularly use their time to socialise online
Consumers in Egypt more regularly socialise with friends in person
Millennials lead the pack in smart home adoption
Safety is the highest priority for Egyptian households
Egyptian consumers seek relaxation when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Most baby boomers say they keep track of their calorie intake
Younger generations state that they have no time to cook
Consumers prefer to prepare their own meals
Gen X most likely to be vegan or vegetarian
Egyptian c onsumers are willing to pay a premium for better tasting products
Eating and dietary habits survey highlights
Working life
Gen Z prefer employers that prioritise health and safety over social responsibility
Egyptians prefer a job that allows for a strong work-life balance
Younger generations more driven to pursue competitive incomes
Egyptian consumers have entrepreneurial aspirations
Working life survey highlights
Health and wellness
Egyptians prefer less strenuous exercise like weekly walks or hikes
Therapy or counselling is Egypt’s least favoured method of stress relief
Egyptians are more inclined to buy products described as all natural
Baby boomers most actively using tech to track and monitor their health and wellness
Health and wellness survey highlights
Shopping and spending
Egyptian consumers like exploring and finding the best bargains
Gen X have highest tendency to purchase brands they already know or that are popular
Gen X most regularly buy gifts for loved ones
Supporting locally-sourced brands is prioritised by Egyptian consumers
Egyptians often donate used items to charity every few months
Gen X more likely to claim discounts from social media referrals
Consumers in Egypt highly trust their friends and family’s recommendations
Egyptians foresee their highest increase in spending to be on education
Gen Z are the least confident about their current financial standing
Shopping and spending survey highlights
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