Consumer Values and Behaviour in Australia

June 2024

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

USD 1,475
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This report comes in PPT.

Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Australia report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Australia report answers:

  • How is the consumer mindset in Australia changing? In Australia, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Australia purchase decisions?
  • Where and how do consumers shop in Australia?
  • What health-related activities do consumers in Australia participate in?
  • What megatrends should I focus on in Australia (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Download Table of Contents
Scope
Consumer values and behaviour in Australia
Consumers in Australia are troubled by rising unit prices of goods they buy daily
Australian millennials feel accepted by society
Australian consumers seek novel goods and amenities
Millennials are Australia’s most inquisitive generation
Consumers in Australia are optimistic about their future happiness
Millennials are Australia’s most optimistic generation
Australian consumers regularly spend their time exercising
Safety is the most valued feature among Australian households
Australians prefer to cook their own meals
Australians who don’t cook live with someone who does
Baby boomers dislike cooking more than other Australian consumers
Most Australian consumers look for healthy ingredients in food and beverages
Gen X values their work-life balance more than other Australian consumers
Consumers in Australia value job security
Australians set clear boundaries between work and personal life
Australians regularly socialise online
Gen Z Australians socialise in person more regularly than online
Australians primarily seek value for money when travelling
Older generations most eagerly seek value for money when travelling
Australians prefer less intense exercise like walking or hiking
Millennials are Australia’s most avid cyclists
Consumers appreciate meditation to improve wellbeing
Australians are worried about climate change
Consumers actively pursuing environmentally-conscious lifestyles
Consumers in Australia actively seek energy-efficient products
Baby boomers are Australia’s most opinionated generation
Australians love a good bargain
Baby boomers are the most avid bargain hunters
Australians don’t mind buying second-hand or previously-owned items
Gen Z is Australia’s most brand-conscious generation
Most Australians subscribe to online streaming services
Australians expect to increase their spending on groceries
Gen Z set to increase spending on health and wellness the most
Less than half of consumers are comfortable with their current financial situation
Millennials are the most financially comfortable generation in Australia
Gen Z intend to increase their savings more than other generations do
Most Australians actively manage data sharing and privacy settings
Millennials are the most concerned with their online reputation
Social media is Australia’s most frequent online activity
Most Millennials use health or fitness apps
Consumers enjoy shopping online
Australians are less inclined to interact with companies on social media
Gen Z most inclined to follow companies on social media
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