Consumer Values and Behaviour in China

June 2024

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

USD 1,475
Request More Information

Delivery: 

Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).

This report comes in PPT.

Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in China report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in China report answers:

  • How is the consumer mindset in China changing? In China, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in China purchase decisions?
  • Where and how do consumers shop in China?
  • What health-related activities do consumers in China participate in?
  • What megatrends should I focus on in China (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Download Table of Contents
Scope
Consumer values and behaviour in China
Health and safety remains a top priority when leaving home
Millennials feel at ease expressing their identity among friends and family
Brands are very important for Chinese consumers
Millennials are most likely to try a new product or service
Chinese consumers expect more in-person activities
Millennials are most optimistic about their future financial situation
While at home, consumers in China connect with friends or family virtually
Smart home functionality is what Chinese consumers are looking for in their homes
Chinese really enjoy eating out compared to global consumers
Consumers say that restaurants serve more delicious food than home-cooked meals
Younger generations prefer to order food for delivery
Consumers in China look for healthy ingredients in food and beverages
A third of Chinese consumers are looking for a good work-life balance
Consumers in China primarily desire job security
Chinese consumers expect a clear separation between their professional and personal life
Consumers like interacting with their friends virtually
Cinemas are most loved by millennial consumers
Chinese consumers love experiencing local culture while travelling
Chinese baby boomers like ecotourism and nature
Consumers in China are active runners
Chinese Gen X consumers cycle or bike
Sleeping aids are popular in China
Consumers strive to positively influence the environment
Consumers actively engaged in adopting more sustainable behaviours
Consumers in China motivated to employ eco-friendly materials for packaging
Chinese consumers buy from brands that align with their values and views
Opposite from global realities, Chinese consumers are least interested in bargains
Feeling good buying eco, most appealing to millennials
A third of Chinese consumers say they regularly seek strong or well-known brands
Millennials are more interested in personalisation
Subscription services and regular shopping is important for everyday essentials and food
Chinese expect to increase spending on groceries
Millennials most eager to spend on education
Chinese consumers are comfortable with their current financial situation
While millennials most comfortable financially, baby boomers sometimes rely on credit cards
Millennials expect to increase overall spending the most
Consumers in China take an active role in controlling the sharing of data
Gen X Chinese consumers state they prefer to communicate online
Consumers in China employ messaging or communication applications
Half of baby boomers are less active on communication apps and social sites
Gen Z are involved with metaverse platforms
Chinese consumers are more likely to share a purchase they made on their social media
Millennials most active in shopping through social media
Share:

Buy Conumer Lifestyle overview reports to:

Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!

© 2024 Euromonitor is privately owned & trademarked. VAT No. GB: 239-2559-40 Registered in England No. 1040587
;