Consumer Values and Behaviour in Peru

June 2024

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

USD 1,475
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Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Peru report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Peru report answers:

  • How is the consumer mindset in Peru changing? In Peru, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Peru purchase decisions?
  • Where and how do consumers shop in Peru?
  • What health-related activities do consumers in Peru participate in?
  • What megatrends should I focus on in Peru (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Download Table of Contents
Scope
Consumer values and behaviour in Peru
Consumers prioritise taking precautions for health and safety when leaving home
Baby boomers are most comfortable expressing their identity openly with friends and family
Consumers in Peru have a habit of testing out new offerings and services
Millennials are most willing to test new products and services
Peruvian consumers anticipate that their level of happiness will increase in the future
Older generations anticipate they will have more free time for themselves
While at home, consumers in Peru frequently connect virtually with friends or family
Safe location is the most desired home feature
Consumers in Peru prefer to prepare meals themselves
Peruvians say that someone else in the household typically cooks for them
Younger generations have voiced their aversion to cooking
Healthy ingredients in food and beverages remains top of the list for Peruvian consumers
Younger generations expect to be employed close to their homes
Consumers in Peru primarily desire to be sure of stability in employment
Peruvians uphold a division between their job and private life
Online interactions with friends are preferred over in-person socialising
Baby boomers maintain the strongest desire for face-to-face interactions with friends
Consumers' top travel motivation is unwinding
Millennials expect family-orientated and child-friendly options when travelling
Peruvians most frequently participate in less strenuous exercise such as walking or hiking
Older generations frequently participate in other intensive physical activities
Baby boomers spend most time undertaking stress-reduction and mental wellbeing activities
Consumers are feeling uneasy about the effects of climate change
Consumers are actively pursuing environmentally-conscious lifestyles
Sustainable packaging remains front of mind in terms of green behaviours and activism
Peruvian consumers use social and political media to share their views
Peruvian consumers love exploring shopping malls, far above the global average
Gen X prefer purchasing a smaller quantity of items, but of superior quality
Far below the global average, Peruvians are not willing to buy pre-owned goods
Gen X are most committed to brands they are loyal to
Peruvian consumers are drawn to digital platforms for streaming online content
Peruvians expect to increase spending on education in the near future
Millennials have the highest intention of upskilling by planned spending on education
Peruvians have the ability to consistently set aside a portion of their earnings
Younger generations depend on credit cards and overdrafts to manage day-to-day costs
Baby boomers are less concerned about saving and are expected to spend more in future
Peruvian consumers actively manage data sharing and privacy settings
Baby boomers prefer engaging in virtual reality rather than in the physical world
Peruvian consumers utilise a range of messaging or communication apps
Younger generations more frequently use price comparison sites
Gen Z are at the forefront when using apps to track health or fitness
Peruvians show support for companies by following their social media updates
Baby boomers boost brands' online visibility
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