Consumer Values and Behaviour in Poland

June 2024

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

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Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Poland report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Poland report answers:

  • How is the consumer mindset in Poland changing? In Poland, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Poland purchase decisions?
  • Where and how do consumers shop in Poland?
  • What health-related activities do consumers in Poland participate in?
  • What megatrends should I focus on in Poland (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Download Table of Contents
Scope
Consumer values and behaviour in Poland
Consumers in Poland are most concerned about the cost of everyday items going up
Older generations are more serious about health and safety precautions when they leave home
Consumers are in the habit of testing out fresh merchandise and offerings
Millennials prioritise spending money on experiences over material things
Consumers expect that they will be happier in the future than they are now
Older generations prepare to have a greater amount of time available for personal use
Among home activities, Polish consumers choose to connect with friends or family virtually
Safe location remains the most desired home feature
Consumers in Poland prefer to cook or bake dishes themselves
Consumers in Poland say they do not have time to cook
Younger generations in particular say they do not have time to cook
Over half of respondents in Poland prefer healthy ingredients
Younger consumers want to set their own work hours
Consumers primarily desire to make a substantial amount of money
Consumers wish to maintain a strict boundary between their work and personal lives
Socialising with friends remains top of the list of leisure activities
Baby boomers enjoy socialising with friends online
Consumers in Poland primarily seek to relieve tension when travelling
Younger generations aim for relaxation when on vacation
Less strenuous exercise such as walking or hiking is the most popular exercise habit
Gen X are most active in cycling or riding a bike for exercise
Consumers in Poland are interested in herbal remedies, far above the global average
Consumers in Poland are worried about climate change
Consumers are actively striving for eco-friendly and sustainable habits
Poles are motivated to use products designed for energy efficiency
Older generations are more likely to share their opinions on social/political issues on media
Poles enjoy discovering good deals, far above the global average
Older generations try to purchase locally-sourced products and services
Polish consumers are willing to buy second-hand or previously-owned items
Baby boomers are most inclined to lead a minimalist lifestyle and only buy what's necessary
Polish consumers are drawn to digital platforms for streaming online content
Poles want to increase spending on health and wellness
Younger generations foresee increasing spending on new technology the most
Consumers in Poland are able to regularly save part of their income
Gen Z count on financial aid from friends or relatives
Gen Z expect to increase overall spending the most
Polish consumers prefer to keep their online identity hidden
Baby boomers state that tailored promotions utilising their search history are intrusive
Polish consumers utilise a range of messaging or communication apps
Younger generations are most active in streaming online videos
Millennials most frequently read reviews when seeking products and services
Consumers in Poland engage with businesses' social media content
Millennials communicate with customer support via social media platforms
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