Consumer Values and Behaviour in Romania

June 2024

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

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Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Romania report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Romania report answers:

  • How is the consumer mindset in Romania changing? In Romania, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Romania purchase decisions?
  • Where and how do consumers shop in Romania?
  • What health-related activities do consumers in Romania participate in?
  • What megatrends should I focus on in Romania (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Download Table of Contents
Scope
Consumer values and behaviour in Romania
Consumers in Romania are most concerned about the cost of everyday items going up
Baby boomers are most concerned about rising prices
Romanian consumers prefer to explore innovative products and services
Millennials prefer branded products over their non-branded counterparts
Consumers' future expectations are that they will be happier
Younger generations foresee an increase in the amount of work beyond their current workload
While at home, Romanian consumers frequently connect virtually with friends or family
Energy efficiency remains the most desired home feature
Consumers in Romania prefer to cook or bake dishes themselves
Meals are typically prepared by someone else in Romanian households
Superior flavours at restaurants are more desirable to younger consumers
Romanian consumers are more focused on healthy ingredients compared to the global average
Younger generations expect to be in charge of their own careers
Romanians primarily desire to receive a generous income
Romanians say they maintain a clear separation between their professional and personal lives
Online social interactions with friends are preferred over in-person socialising
Older generations enjoy shopping for leisure
Consumers' top travel motivation - getting the best return on money spent
Baby boomers are most concerned about safe destinations when travelling
Less strenuous exercise such as walking or hiking is the preferred training activity
Younger generations are most likely to attend a group fitness class
Herbal remedies remain a high priority for health and wellness in Romania
Consumers in Romania are concerned about climate change
Consumers are actively pursuing environmentally-conscious lifestyles
Romanian consumers are motivated to use products designed for energy efficiency
Consumers utilise social and political media to voice their perspective on current issues
Romanian consumers are less interested in bargains compared to the global average
Gen X like to explore shops even if they have no intension of purchasing anything
Consumers try to lead a minimalist lifestyle and do not buy new items unless necessary
Baby boomers are most inclined to seek products with easy to understand labels
Consumers in Romania are drawn to digital platforms for streaming content
Romanians want to increase spending on health and wellness
Spending on education is more likely among younger generations
Romanian consumers' financial situation is less desirable than the global average
Millennials are best positioned to set aside a portion of their earnings
Gen Z are not expected to maintain a balance between saving and spending in the near future
Consumers actively manage data sharing and privacy settings
Younger generations are most adept at using technology for online activities
Romanian consumers employ a range of messaging and communication apps
Younger generations maintain regular access to their financial accounts
Younger consumers most frequently write reviews for products and services
Consumers in Romania share opinions about companies' products online
Companies' social media platforms are most actively utilised by younger generations
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